"To assess the technical and economic feasibility and the potential of the ABIX HIPERSIM framework ABIX has performed a feasibility study. This study included work packages to assess external factors as the intellectual property situation including patents and prior-art, the competitive landscape, as well as a market analysis. In addition to this external aspects the feasibility study was looking at company internal factors in the form of a SWOT analysis, a risk analysis, an evaluation of the organizational strengths and weaknesses, and an analysis of the economic situation and roadmap. To collect feedback about the HIPERSIM technological concept and its acceptance to potential customers, ABIX has performed a small field study among existing and potential customers and consultants.
Based on the data collected during the feasibility study ABIX could gain new insights into all aspects of this study and could on that score improve and strengthen action items and road maps for technical and economic roadmaps. A prominent result from the SWOT and risk analyses was the reformulation and condensation of the ""sustainable differentiations"" that ABIX can mobilize for customers. From the feedback of the field study the ""unique product selling points"" for the HIPERSIM framework as well as the technological roadmap for the framework components were improved and enhanced. In particular the field study helped to identify common feature and concept items requirements for the technical roadmap. As a major result from the business coaching provided with the study effort a new ""customer segment"" could be identified which had not yet been in focus. Also, the targets for market entry, market regional focus, and technical trends were significantly improved due to the business coaching workshops performed. Regarding the business model new insights could be gained in terms of the restructuring of the licensing and maintenance models intended for the software products and in terms of staff requirements for development, support & maintenance, and marketing & sales. With these inputs the business model calculations were reiterated and solidified."