Ph1 activities were oriented to gain new knowledge of the technological, commercial and economic aspects of innovation development. We used following methods: (i) technology and production performance study and pilot set-up of next-gen prototype production, (ii) market analysis, interviews with clients and stakeholders, demonstrations, feedback assessment, and consultations with external experts, (iii) economic analysis, budgeting, business modelling, value proposition fine-tuning. Main activities conducted for completing this study were:
Task 1.1. Tech requirement analysis: We identified and assessed possible technological optimizations and requirements needed for further product development and production. This included assessing component suppliers, technical resources, future features, and testing various performance and equipment checks, including production process.
Task 1.2. Product family preparation: We assessed technical scenarios for introducing another product as part of product family. This included common production process, common core features, ability to improve distinctive feature, and analysis of matching with feedbacks from existing clients and prospects.
Task 2.1. Market and client analysis: We performed an in-depth research of our target segments, and analysed their urgency for adopting solution like Intelligent Glass. This helped us to determine the likelihood of market success, plan next steps and build sales channels, while simultaneously assessing acceptance, accessibility, and purchasing power of our targets. This analysis will include market size, growth potential, and competitive landscape assessment.
Task 2.2. Marketing and sales assessment: We will assess which commercialization option (partnerships or solo) is less risky and brings more long-term benefits. We will also analyse channels to reach our buyers, and improve our strategy for deployment of initial commercialization plan.
Task 2.3. IPR protection analysis. We will conduct an in-depth analysis of possibilities to exploit patenting the Intelligent Glass product and protecting our knowledge of its production.
Task 3.1. Analysis of economic viability: We will perform an analysis of internal company resources and capacities to develop and produce Intelligent Glass as global commercial product. We will also analytically fine-tune costs estimation and revenue projections, perform cost-benefit analysis, and fine-tune business model proposition.
