There is an abundance of scientific research available online. With current online research tools, students and researchers alike are spending increasingly more time finding the most relevant sources for their research. These tools also require users to have extensive knowledge of the topic and the ability to formulate the right keywords in order to find the best texts and sources. This is a problem because the time spent finding knowledge is time that could be spent creating new knowledge.
The main value for society generated from this project is the development of an easy-to-use online researching tool that will help enable people to go further with their academic endeavors, fostering new research that adds to the world's wealth of knowledge.
The overall objectives of this project were to explore the optimal way of acquiring users and commercializing the online researching tool by approaching universities and students. The conclusions from the actions performed are knowledge that universities are very interested in the tool, making a B2B2C business model that builds upon selling volume licenses to universities as well as having a freemium version for individual users the most optimal business strategy.