NaaS - Newsroom as a service

Informazioni relative al progetto

NAAS

ID dell’accordo di sovvenzione: 878391

DOI

10.3030/878391

Progetto chiuso

Data della firma CE 9 Luglio 2019

Data di avvio 1 Agosto 2019

Data di completamento 31 Gennaio 2020

Finanziato da

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

NEWSTAG AB
Sweden

Periodic Reporting for period 1 - NAAS (NaaS - Newsroom as a service)

Periodo di rendicontazione: 2019-08-01 al 2020-01-31

Sintesi del contesto e degli obiettivi generali del progetto

Newstag offers a new platform, connecting brands, news sources, NGOs and consumers - in a win-win-win innovative business model which drive sales and awareness through personalized news flows. We can turn any brand and organization into its own media source in a matter of days and help companies reach new markets worldwide at a fraction of the cost compared to traditional methods. The product is a B2B service called NAAS (Newsroom-As-A-Service) and gives companies the opportunity to integrate video news stories into their communication channels – to react and interact with events and engage their customers and audiences. With NAAS, any brand may create, embed and promote channels using its own content and combine it with the world’s largest portfolio of constantly updated professional news video; more than 40 000 truly engaging stories per month. The objective of this project was to further advance our product technologically and develop local versions of the system in preparation for the international market launch. The activities covered by this study would help to demonstrate and document the benefits of NAAS.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

The feasibility study has shown that NAAS demonstrates a strong technical and commercial viability. The primary results highlighted that there is still technology development needed in terms of adjusting NAAS functionalities to serve different client segments in countries outside of Sweden. We have further confirmed huge market potential as traditional media and advertising markets are undergoing several major shifts which create great business opportunity for us. During the feasibility assessment we have identified several potential partners who will collaborate with Newstag AB at the later demonstration and commercialization stages.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

At the core of the value proposition is the ability to carry a large portfolio of content owners providing different perspectives on news events, the ability to always check the source to avoid so-called Fake News, providing a new contract between producers of news (journalists) and users in different categories securing a sustainable business model for independent journalism. Corporations and Brands as stakeholders will have the tools to communicate what matters to them, with independent stories (in a Brand safe environment without meddling with the actual journalism) and take an active part as community members. Sustainability is at the core of the business model and as the definition of the term sustainability is “Ecological-, Economical- and Social Balance” and as News is “happening” where there’s imbalance, one can argue that News and sustainability are interlinked, two sides of the same coin if you wish. The co-creation of value that takes place is best manifested in the concept Infinite Heart which is also part of the new contract between users and producers that Newstag seeks to establish. It is a hybrid business model that is not only commercially viable but also, in its extension, is part of a solution that is of democratically crucial – a new business model for Media/News. Using News as a force for good.

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