Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Información del proyecto

Motionlab

Identificador del acuerdo de subvención: 884025

DOI

10.3030/884025

Proyecto cerrado

Fecha de la firma de la CE 27 Noviembre 2019

Fecha de inicio 1 Diciembre 2019

Fecha de finalización 31 Mayo 2020

Financiado con arreglo a

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

MOTIONLAB SRO
Czechia

Periodic Reporting for period 1 - Motionlab (Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy)

Período documentado: 2019-12-01 hasta 2020-05-31

Resumen del contexto y de los objetivos generales del proyecto

Today's digital customers are demanding. They expect from brands to address them individually with tailor-made offers. They wish to be saved from imprecise segmented campaigns  or remarketing storms. Data-driven personalization is the answer. Moreover, when used with the most popular and entertainment  format – video – you get the winning combination. And this is where our platform, Motionlab, comes to play. Motionlab is a cloud-based platform as a service that enables video personalization in high volumes. We open a new dimension of personalized digital communication to anybody while bringing benefits to both - companies and their customers.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

Within this feasibility study, we focused on validation of operational, commercial and legal feasibility and economic viability. Our real environment validation proved the technological, projectual and legal preparation of Motionlab. Based on this study we are able to confirm our substantial added value, redefine our business approach and fine-tune our solution and its features.
We run the product and markets real live validation of our commercial pilots mainly within CEE. Nevertheless, Motionlab, due to its digital platform-based business model, is ready to enter into new segments and geographic markets as a matter of marginal costs.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Our aim is to help brands to create better, face-to-face relationships with their customers in the digital world. The excellent customer experience, thanks to personalized communication, will be needed now more than ever. The openness, technology features and simplicity of usage is what makes Motionlab a unique solution. We enable mass video personalization with no technical or creative limits, simple and accessible to all.
Despite various types of competitors, Motionlab managed to acquire the most-known brands from accross the industries as direct clients. The company also won several industry awards. All that in the first 1,5 year of its existence in commercial pilot.

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