Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Informazioni relative al progetto

Motionlab

ID dell’accordo di sovvenzione: 884025

DOI

10.3030/884025

Progetto chiuso

Data della firma CE 27 Novembre 2019

Data di avvio 1 Dicembre 2019

Data di completamento 31 Maggio 2020

Finanziato da

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

MOTIONLAB SRO
Czechia

Periodic Reporting for period 1 - Motionlab (Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy)

Periodo di rendicontazione: 2019-12-01 al 2020-05-31

Sintesi del contesto e degli obiettivi generali del progetto

Today's digital customers are demanding. They expect from brands to address them individually with tailor-made offers. They wish to be saved from imprecise segmented campaigns  or remarketing storms. Data-driven personalization is the answer. Moreover, when used with the most popular and entertainment  format – video – you get the winning combination. And this is where our platform, Motionlab, comes to play. Motionlab is a cloud-based platform as a service that enables video personalization in high volumes. We open a new dimension of personalized digital communication to anybody while bringing benefits to both - companies and their customers.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

Within this feasibility study, we focused on validation of operational, commercial and legal feasibility and economic viability. Our real environment validation proved the technological, projectual and legal preparation of Motionlab. Based on this study we are able to confirm our substantial added value, redefine our business approach and fine-tune our solution and its features.
We run the product and markets real live validation of our commercial pilots mainly within CEE. Nevertheless, Motionlab, due to its digital platform-based business model, is ready to enter into new segments and geographic markets as a matter of marginal costs.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

Our aim is to help brands to create better, face-to-face relationships with their customers in the digital world. The excellent customer experience, thanks to personalized communication, will be needed now more than ever. The openness, technology features and simplicity of usage is what makes Motionlab a unique solution. We enable mass video personalization with no technical or creative limits, simple and accessible to all.
Despite various types of competitors, Motionlab managed to acquire the most-known brands from accross the industries as direct clients. The company also won several industry awards. All that in the first 1,5 year of its existence in commercial pilot.

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