Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Informations projet

Motionlab

N° de convention de subvention: 884025

DOI

10.3030/884025

Projet clôturé

Date de signature de la CE 27 Novembre 2019

Date de début 1 Decembre 2019

Date de fin 31 Mai 2020

Financé au titre de

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

MOTIONLAB SRO
Czechia

Periodic Reporting for period 1 - Motionlab (Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy)

Période du rapport: 2019-12-01 au 2020-05-31

Résumé du contexte et des objectifs généraux du projet

Today's digital customers are demanding. They expect from brands to address them individually with tailor-made offers. They wish to be saved from imprecise segmented campaigns  or remarketing storms. Data-driven personalization is the answer. Moreover, when used with the most popular and entertainment  format – video – you get the winning combination. And this is where our platform, Motionlab, comes to play. Motionlab is a cloud-based platform as a service that enables video personalization in high volumes. We open a new dimension of personalized digital communication to anybody while bringing benefits to both - companies and their customers.

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

Within this feasibility study, we focused on validation of operational, commercial and legal feasibility and economic viability. Our real environment validation proved the technological, projectual and legal preparation of Motionlab. Based on this study we are able to confirm our substantial added value, redefine our business approach and fine-tune our solution and its features.
We run the product and markets real live validation of our commercial pilots mainly within CEE. Nevertheless, Motionlab, due to its digital platform-based business model, is ready to enter into new segments and geographic markets as a matter of marginal costs.

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

Our aim is to help brands to create better, face-to-face relationships with their customers in the digital world. The excellent customer experience, thanks to personalized communication, will be needed now more than ever. The openness, technology features and simplicity of usage is what makes Motionlab a unique solution. We enable mass video personalization with no technical or creative limits, simple and accessible to all.
Despite various types of competitors, Motionlab managed to acquire the most-known brands from accross the industries as direct clients. The company also won several industry awards. All that in the first 1,5 year of its existence in commercial pilot.

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