Project description
New shower panel recycles, saves water
Showers are one of the top culprits for a high water bill. A typical shower uses about 30 to 80 litres of precious water. Showering accounts for a third of water and a quarter of heating consumption in an average European household. The EU-funded SmartShower will reduce this loss with an innovative shower panel that allows for significant savings on water (up to 90 %), energy (up to 80 %) and CO2 emissions (up to 80 %). The shower panel is based on a patent-pending drain cover allowing retrofit installation and a unique circulation and self-cleaning filter system using standard 'off-the-shelf' components, resulting in a solution with outstanding environmental and socioeconomic benefits.
Objective
Showering accounts for 36% of water and 25% of heating consumption in an average European household. In an average
8.5 minutes shower, nearly 80L of warm and relatively clean water goes down the drain wasting also 90% of the energy
used to heat the water. These figures, together with the worldwide water scarcity and energy consumption concerns created
a market, within the personal water usage segment, for showering solutions that optimise resource consumption while
improving the experience of a comfortable shower.
Flow Loop IVS aims to pursue this market opportunity by bringing to market its innovative shower panel (SmartShower)
allowing remarkable water (up to 90%), energy (up to 80%) and CO2 emissions (up to 80%) savings. SmartShower is based
on a patent pending drain cover allowing retrofit installation, a unique circulation and self-cleaning filter system using
standard “off-the-shelf” components, resulting in a solution with outstanding environmental and socio-economic benefits.
SmartShower presents remarkable economic advantages such as lower purchase (up to 50%), installation (70-95%) and
maintenance costs resulting in a reduced Total Cost of Ownership (up to 57% in a 5-year period) with a consequential lower
ROI (i.e. 3.7 years in comparison with 7.5-8.6 years) when compared to competing solutions).
SmartShower project is expected to significantly enhance Flow Loop's profitability, with expected revenue of €46M and
profits of €26M, 5 years after commercialization. Moreover, the successful achievement of SmartShower objectives is
expected to assist Europe in achieving ambitious objectives regarding water and energy savings in the household segment.
According to our Business Plan, 5 years after entering the market, SmartShower will enable an average annual saving of 3.8
billion litres of water, 105 million kWh of energy and 30 thousand tonnes in CO2 emissions.
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
3450 ALLEROD
Denmark
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.