Project description
Keeping consumers happy in the shops
Online shopping is very popular in the EU. According to Eurostat, 71 % of internet users in the EU shopped online in 2019. The most popular types of goods and services purchased online were clothes and sports goods followed by travel and holiday accommodation. What does this mean for the brick and mortar stores that are struggling to keep up? The EU-funded ANTAVO-LOYALTY project is developing a platform to help boost user experience in retail stores. For instance, the Antavo Loyalty Platform with in-store experience terminals is a new loyalty programme and a new paradigm that provides increased engagement touchpoints between retailers and customers. In the end, customers will enjoy better user experience, personalisation and gamification and save 30 % of their time.
Objective
Ongoing digital innovations have changed mindsets and raised expectations. Consumers are no longer interested in simply finding the best price, but they want to have a great experience. ‘Brick and mortar’ stores play an indispensable role in retail; however, they face huge challenges. The rise of ecommerce giants threatens to force retailers to close their stores. Plus, younger generations have higher expectations, which contributes to a higher rate of churn.
The Antavo Loyalty Platform with In-store Experience Terminal is a next-generation loyalty program and new paradigm for a “unified user experience” in retail stores, uniting the online and offline shopping worlds. This solution can help businesses stand up against the ecommerce giants and provide better services to their consumers, thus reducing churn.
Most current solutions focus on the online space. The few offline solutions available are expensive and difficult to implement. Antavo provides more engagement touchpoints between retailers and their customers. Consumers have a better user experience, personalization and gamification, while also saving 30% of their time.
The Platform is currently on level TRL7. Targeted users are Omnichannel brands (B2B2C) and Loyalty Agencies in Europe and the U.S. The key market application will be the SaaS platform, and we’ll also offer licenses for In-store Experience Terminal devices.
Loyalty Management represents a high-volume market that’s growing fast. The overall market is estimated to be valued at 8.4 billion Euros in 2024.
In Phase 1, we will focus on a technical viability check covering the feasibility of production, maintenance, cost optimization, and lean ‘waste’ reduction. We will conduct market surveys to support our concept and conduct an FTO analysis. We will also formulate the project plan of Phase 2 and a detailed business plan. The TRL-9 level product will be finalized in Phase 2 at an estimated cost of 1.1 million Euros.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.3. - INDUSTRIAL LEADERSHIP - Innovation In SMEs
MAIN PROGRAMME
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H2020-EU.3. - PRIORITY 'Societal challenges
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H2020-EU.2.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-1 - SME instrument phase 1
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-EIC-SMEInst-2018-2020
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
EC2V 6DN LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.