This research advances knowledge and understanding in the field of collective action and social media. Instead of following one of the two big paradigms of social movements theory (agency and structure), the research proposes a paradigm interplay between individual connective actions and the collective logic of feminism. FEMONMETOO deals with the tensions between personal grievances and political responses through the use of digital tools; with a methodology that combines qualitative methods with data sets and network analysis. The project can have an impact on European science, being especially relevant for Gender Studies, New Media Studies, and Political Science. It responds to the societal challenges linked with inclusion, democratic participation, women empowerment, and avoidance of sexism. It shows how interaction in digital networks can favor more participatory and critical citizenship. The MeToo campaign exhibits the lack of gender justice in most countries and the long-term damage that rape and sexual abuse causes to girls and women. It puts also on scene the backlash of cyber misogyny, for which specific regulations and politics must be designed. It also shows the ambiguities of public ‘blaming and shaming’.
The action will enable public authorities to develop pathways for addressing the societal challenges raised by activists and should contribute to better regulation (e.g. labeling, evaluation of ICT educational tools, protection of online users) and to a safer and more beneficial use of digital technologies. The study opened new research opportunities, with new proposals on inclusive, innovative and reflective societies, improving public debates and decision-making on gender equality and digital platforms regulations. For all these reasons it opens an innovative area for future career goals, and also can inspire other researchers, enabling us to build networks for interdisciplinary work and commitment to social justice.
