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From TEARs to AID: the effects of emotional tears in images of refugees on helping through crowdfunding actions

Project description

Tears trigger helping behaviour

People are usually more willing to help those who cry. The question is why and what kind of help tears activate. The EU-funded TEARAID project will try to solve this question. It will examine the effects of tears on the promotion of two types of prosocial behaviour: autonomy- and dependency-oriented help. It will also test the role of underlying mechanisms like perceived humanness of the tearful person and self-transcendent emotions felt in response to tears, such as compassion. Photos and videos of refugees used in news stories and social campaigns by NGOs will be used to compare people’s reactions to tearful and non-tearful refugees. The findings will assist in improving measures of prosocial behaviour and creating joint initiatives with the crowdfunding industry.

Coordinator

UNIVERSITEIT UTRECHT
Net EU contribution
€ 175 572,48
Address
Heidelberglaan 8
3584 CS Utrecht
Netherlands

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Region
West-Nederland Utrecht Utrecht
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00