From TEARs to AID: the effects of emotional tears in images of refugees on helping through crowdfunding actions

Description du projet

Les larmes déclenchent un comportement d’aide

Les gens sont généralement plus disposés à aider une personne qui pleure. Qu’est-ce qui explique ce comportement et quel est le type d’aide activé par les larmes? Le projet TEARAID, financé par l’UE, tentera de répondre à ces questions. Il examinera les effets des larmes sur la promotion de deux types de comportements prosociaux: l’aide orientée vers l’autonomie et vers la dépendance. Il permettra également de tester le rôle de mécanismes sous-jacents tels que la perception de l’humanité de la personne qui pleure et les émotions autotranscendantes ressenties en réponse aux larmes, comme la compassion. Des photos et vidéos de réfugiés utilisées dans les reportages d’actualités et des campagnes sociales d’ONG serviront à comparer les réactions des gens face à des réfugiés en larmes ou non. Les résultats contribueront à améliorer les mesures de comportement prosocial et à créer des initiatives conjointes avec l’industrie du financement participatif.

Objectif

TEARAID will study the effects of emotional tears on providing aid to members of disadvantaged groups, measured by means of research-embedded crowdfunding campaigns. The proposed project will examine the effects of tears on the promotion of actual prosocial behavior (i.e. both autonomy- and dependency-oriented help), providing an innovative tool for its measurement and creating synergies between research in social sciences and crowdfunding industry. Next, TEARAID will respond to why these effects occur, i.e. test the role of underlying mechanisms, such as perceived humanness of the tearful person, and self-transcendent emotions felt in response to tears, such as compassion and elevation. Furthermore, the project will test when these effects occur, i.e. identify factors that strengthen or weaken them, including the situation in which a person is shedding tears (whether being comforted by another person or not), as well as gender. To address above-mentioned challenges, TEARAID will analyze host society members’ responses toTEAR-AID will examine the effects of emotional tears on the promotion of prosocial behavior (e.g. providing humanitarian aid), as well as respond to why (i.e. test the underlying mechanisms) and when these effects occur (i.e. identify factors that strengthen or weaken them). TEAR-AID will use real-life images (photographs and videos) of refugees used in news stories and social campaigns by non-governmental organizations (NGOs) as well as laboratory standardized photographs to test people’s reactions including actual prosocial behavior (contribution to real crowdfunding initiatives) in response to tearful and non-tearful refugees. Importantly, TEAR-AID will provide an innovative tool for measuring prosocial behavior, creating joint initiatives with crowdfunding industry. In general, the project will contribute valuable knowledge regarding the effects images of tearful refugees in mass media have on prosocial behavior among host society members.