From TEARs to AID: the effects of emotional tears in images of refugees on helping through crowdfunding actions

Descripción del proyecto

Las lágrimas provocan un comportamiento altruista

Las personas suelen estar más dispuestas a ayudar a quienes lloran. La cuestión es por qué y qué tipo de ayuda activan las lágrimas. El proyecto financiado con fondos europeos TEARAID intentará resolver esta cuestión. Para ello, examinará los efectos de las lágrimas en el fomento de dos tipos de comportamiento prosocial: la ayuda centrada en la autonomía y la centrada en la dependencia. Además, analizará el papel de los mecanismos subyacentes como la humanidad percibida de la persona llorosa y las emociones autotrascendentes que se sienten como respuesta a las lágrimas, como la compasión. Se utilizarán fotografías y vídeos de refugiados utilizados en noticias y campañas sociales realizadas por ONG para comparar las reacciones de las personas ante los refugiados que lloran y los que no lloran. Los hallazgos ayudarán a mejorar las medidas de comportamiento prosocial y a crear iniciativas conjuntas con la industria de financiación participativa.

Objetivo

TEARAID will study the effects of emotional tears on providing aid to members of disadvantaged groups, measured by means of research-embedded crowdfunding campaigns. The proposed project will examine the effects of tears on the promotion of actual prosocial behavior (i.e. both autonomy- and dependency-oriented help), providing an innovative tool for its measurement and creating synergies between research in social sciences and crowdfunding industry. Next, TEARAID will respond to why these effects occur, i.e. test the role of underlying mechanisms, such as perceived humanness of the tearful person, and self-transcendent emotions felt in response to tears, such as compassion and elevation. Furthermore, the project will test when these effects occur, i.e. identify factors that strengthen or weaken them, including the situation in which a person is shedding tears (whether being comforted by another person or not), as well as gender. To address above-mentioned challenges, TEARAID will analyze host society members’ responses toTEAR-AID will examine the effects of emotional tears on the promotion of prosocial behavior (e.g. providing humanitarian aid), as well as respond to why (i.e. test the underlying mechanisms) and when these effects occur (i.e. identify factors that strengthen or weaken them). TEAR-AID will use real-life images (photographs and videos) of refugees used in news stories and social campaigns by non-governmental organizations (NGOs) as well as laboratory standardized photographs to test people’s reactions including actual prosocial behavior (contribution to real crowdfunding initiatives) in response to tearful and non-tearful refugees. Importantly, TEAR-AID will provide an innovative tool for measuring prosocial behavior, creating joint initiatives with crowdfunding industry. In general, the project will contribute valuable knowledge regarding the effects images of tearful refugees in mass media have on prosocial behavior among host society members.