AI & NLP applied to semantic targeting in Search Engine Marketing

Projektbeschreibung

Verbesserte Stichwortauswahl für Internetmarketing

In den letzten Jahren ist die Internetwerbung mit der zunehmenden Nutzung des Internets und der Verlagerung einer Menge von Unternehmen ins Internet zu einer immer wichtigeren Investition für Unternehmen geworden, die ihre Gewinne steigern wollen. Bislang konzentrierte sich das Internetmarketing auf die Verbesserung der Sichtbarkeit in Suchmaschinen durch Einsatz von Schlüsselwörtern. Dies wurde ungeachtet der Schwierigkeit, geeignete Schlüsselwörter für Internetmarketingkampagnen zu wählen, bisher manuell durchgeführt, was die Effizienz derartiger Marketingkampagnen einschränkt. Dank des EU-finanzierten Projekts OA sind hier Änderungen in Sicht, da sich eine Reihe von Technologien in der Entwicklung befinden, die für eine komplette Automatisierung des Schlüsselwortauswahlprozesses für Internetmarketingkampagnen sorgen werden.

Ziel

WHO WE ARE?
OrbitalAds is a Spanish start up founded with mission of helping our clients make the most of their online advertising investment, create perfect ads and keep on improving their conversion results automatically saving time, money and effort.
WHAT IS OA PROJECT ABOUT?
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engines through paid advertising and keywords are the most fundamental and significant element of SEM.
Selection of the right keywords is one of the most challenging topics when running an effective marketing campaign. However, the selection and generation of the perfect keywords is a huge challenge. Just think that in Google, up to five billion searches are made every day in more than one hundred languages, so imagine the incalculable number of possible keyword combinations.
Evidently, a truly efficient management of keywords can never be performed manually, but surprisingly, keywords management is the only process that after almost 20 years is still performed manually in SEM strategies.
We have been the first and only ones to develop a solution for automatization of the keywords management process using Language Agnostic Smart Semantic Targeting based on Natural Language processing and Machine Learning. OA technology is capable of “understanding” words in hundreds of languages and phrases combining different words within a semantic context, to fully automate the keywords section process in SEM campaigns.
OA has the true potential to become the global referent player in automatization of digital Advertising, which is a multibillion market that represents for us a €7 Billion market opportunity. The Series A round we are seeking now, would allow us embracing this business opportunity. We are requesting €3M (50% Grant + 50% equity) to the EC, to help us achieving our goals and bring EU at the forefront of the digital advertising market.