Food pad absorbers used in the fresh food packaging to soak up the exuded liquid and keep food fresh are made of synthetic superabsorbent polymers (SAPs) – i.e. 90% of the market share - due to their superior price-efficiency balance. Nevertheless, currently used absorbers used in food packaging are not fulfilling the EU packaging directive (which demands that all packaging should be either reusable, recyclable or compostable) and are not environmentally friendly. The need of economical, compostable and recyclable pads to compete with the synthetic ones are on the rise.
CELLCOMB, a Swedish company specialized in cellulose-based laminated products, developing CELLSORB Circular , a closed food pad made from cellulose material, not using any chemicals that are hazardous to the health of mankind or the environment with the following superior features:
1) high absorption capacity, similar with the performance of synthetic food pads,
2) It is fully compostable and recyclable in the paper recycling stream
3) Competitive pricing in relation to synthetic food pads,
4) This will reduce the amount of landfill and the carbon footprint in our society.
Through CELLSORB Circular, we will position us as a competitive company in the framework of alternative natural absorbent materials for fresh food packaging. We expect to reach around 20% share of the European food pad industry by 2026.