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MediaFutures, Data-driven innovation hub for the media value chain

Project description

A virtual data-driven media innovation hub

The responsible and innovative use of data is instrumental in today's digitalised media industry. The EU-funded MediaFutures project will address this challenge by reshaping the media value chain. It will set up a virtual European data innovation hub to support entrepreneurial and innovative projects. It will also establish a participatory inclusive innovation program encouraging synergies between businesses and creators and organise a competition to identify innovative digital entrepreneurs, creatives and data-empowered solutions. By delivering data and experimentation facilities to the winners, the project will showcase and improve their ideas. It will also facilitate the technical, legal, business and sustainability mentoring of businesses and artists to help them achieve further access to funding. The virtual European data innovation hub will be supported by an international network of European organisations.


MediaFutures will set up a virtual, European data innovation hub, including funding, mentoring and support for entrepreneurial and creative projects to reshape the media value chain through responsible, innovative uses of data. We will:
• explore the critical factors that impact how people engage with bottom-up quality journalism, science education and digital citizenship;
• define a participatory, inclusive innovation programme, leveraging impulses from multiple disciplines, as well as synergies between entrepreneurs and creatives;
• organise a competition addressing pressing technical, economic and societal challenges in the media value chain to identify promising digital entrepreneurs, creatives and data-empowered solutions;
• provide data and experimentation facilities for the winners of this competition to test and nurture their ideas;
• support 51 businesses and 43 artists by solving common concerns around funding and access to mentoring in technical, legal, business, media and sustainability matters; and
• create toolkits and best practices for innovators, creatives, and other stakeholders to achieve greater traction for their citizen-centric initiatives, and empower them to communicate through data in inspiring, informative and engaging ways.
Drawing on the experience of the consortium - ZABALA, ODI and SOTON (instrumental to delivering several flagship Horizon 2020 data incubators); IRCAM (leading the way in publicly funded art-tech-science residencies programmes); EUT and LUH (2 accomplished DIHs and BDVA i-Spaces); NMA (Europe’s largest media accelerator); LUISS (renowned school of journalism and digital startup accelerator); KU Leuven (legal and ethical expert) and DEN (one of Europe’s social innovation pioneers) - we will establish a Europe-wide, virtual data-driven innovation ecosystem, supported and promoted by an international network of 28 organisations that have confirmed their intention to join MediaFutures as members of our stakeholder cluster.

Call for proposal


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Sub call



Net EU contribution
€ 2 884 375,00
Welfengarten 1
30167 Hannover

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Niedersachsen Hannover Region Hannover
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (9)