AWARENESS CAMPAIGN
Target audiences
o Public at large regardless of age and scientific background;
o Special attention paid to young people in general;
o Researchers themselves and media.
Messages conveyed
o Researchers are ordinary people amongst us, with an extraordinary job;
o Science is fun and enjoyable;
o Researchers work on important jobs for social and economic well-being, for sustainable development.;
o Europe offers attractive career opportunities to researchers;
o Women are in science.
Main communication tools
Offline
o The press conference (November 25) covered by dozens of channels and newspapers;
o Direct meetings with stakeholders - companies, researchers, universities, institutes, school authorities, NGO;
o Five billboards set on the most frequent locations in Podgorica;
o A big tarpaulin, put on the main venue, the Museums, and Galleries of Podgorica;
o Airing of promotional spots, announcements, and talk shows on radio and TV stations;
o 200 direct invitations delivered to heads of science talents activities and research stakeholders;
o Organisation of pre-events.
Online
o Official websites: www.festival-nauke.me www.nocistrazivaca.me www.prona.org; www.pmcg.co.me;
o Science News portal www.naucnenovosti.me
o PRONA's Facebook and Instagram accounts
https://www.instagram.com/nvoprona/(öffnet in neuem Fenster) https://www.facebook.com/pronanvo/(öffnet in neuem Fenster)Prona’s YouTube Channels:
https://www.youtube.com/channel/UCwgtmwWSa47doA7RnDWoLWw(öffnet in neuem Fenster)https://www.youtube.com/channel/UCTbuU2pnV-_rcQnxLxDOmHA(öffnet in neuem Fenster)o An online quiz – How much do you know about European science? – Facebook and Instagram accounts of General Secretariat of Government of Montenegro;
o Emailing;
o Posting of announcements, promotional items for social networks.
Promotional material
o Promotional video clip (18 sec)
o The promotional clip IMAGINE FUTURE (2 min 57 sec), prepared by 12 young researchers
o Program brochure
o 12 video clips of – How students of Prona's schools imagine the future?
o Main poster
o Explanatory thematic posters for each exhibiting group
o 200 personal invitations
o Promotional T-Shirts
o Promotional COVID-19 masks.
ACTIVITIES DURING THE NIGHT
o Gala opening ceremony with H.E ambassador Kristina Oana Popa, Head of Delegation of the EU to Montenegro, and H. E. Aleksa Bečić, speaker of Parliament of Montenegro;
o Hands-on experiments performed by 30 teams, from academic circles, schools, business sector, NGOs…
o Quiz, “When Nature asks questions”
o Science show “Exploding inventions”
o Scientific Tribune, Towards new technologies
o Knowledge quiz “When Nature asks questions”
o Book promotion, “Basics of Astronomy”
o Panel discussion: Science, Innovations, and Development
o Montenegrin women in European Science
o Panel discussion: Science, Civilization and Future
o Pechakucha presentations
o Country Guest – Japan, three documentary films
o Concert, guitar duo Bulatović & Nikčević
o EU Corner – Presentation of research results of EU-funded projects
o Exhibition: When Nature Gives a Story
o Exhibition: What nature hides - details we don't see
Guided tours
o Cetinje, Former Palace of King Nikola I
o Danilovgrad, MISEDO CTI
o Kotor, The Institute for Marine Biology
o Berane, POLIEX A.D. Berane
o Podgorica, Faculty of Mechanical Engineering, Univ.1 of Montenegro
o Bar, Q-Tek
o Herceg Novi, VR-Lab
o Tivat, Museum and Gallery
IMPACT ASSESSMENT
Despite the obstacles due to COVID-19 pandemic, the MONTENIGHT 2020 organized only online, excited interest among pupils, students, and other young people who expressed a high level of satisfaction with the program and organization of the event.
Quantitative data
o 43,75 % of the respondents are from the age cohort 15-24. 25% of respondents are over 45, 20% are researchers, half of the respondents visited the previous RN.
o Overall positive feedback about the event - On a scale from 1 to 5, the festival has been graded with 4.77. Unsatisfied 1% of respondents
o The festival was promoted at main national TV channels (RTCG, Vijesti, Prva TV), local TV stations (Niksic, Rozaje, Budva, Herceg Novi), and at the most relevant portals
o Appx. 350 000 people were informed about Researchers’ Night and its objective
o Active involvement of 140 researchers in the activities offered.
Qualitative data
o Montenight demonstrated that science could be fun and fascinating
o Connections between researchers and the general public have got improved
o It is possible to be a successful researcher in Montenegro
o Various sectors were involved in the Researchers' Night
o The Montenegrin society has been increasingly aware of the importance of research in their everyday life
o Researchers have become better informed about opportunities to do science through EU programs
o Young people were stimulated to engage in scientific careers
o Young people had the opportunity to see researchers having benefited from EU programs including H2020
o The importance of international cooperation in research activities was emphasized
o Positive impact of public perception of researchers and science in general, for the prospective knowledge-based society.
