Objective
The ShopAware project will develop New Methods of Electronic Commerce that bring personal support to Internet based electronic commerce. The staff of virtual shopping sites is currently unable to see customers in the cyberstore. The combination of the VP service CoBrow with E-Commerce software and interfaces to the customer relations management software will change this. Sales staff in tomorrow's European cyberstore will be able to see customers and to help them based on personalized support.
ShopAware is based on a modified CoBrow vicinity server interacting with database driven virtual shopping systems. This aware shopping application will be augmented by a trust building technical infrastructure, that guarantees secure VP, privacy, and anonymity. CoBrow generated transaction documentation will improve customer rights protection. VP will build personal relationships between entrepreneur and consumer in the otherwise lifeless cyberstores.
Objectives:
Next generation Web-based E-commerce systems must integrate customer-focussed sales support tools. Online, live communication with the customer during the sale and support phases and individually tailored offerings based on knowledge about the customer build a stable relationship. This relationship also needs trust based on security, privacy, and verifiable transactions.
Work description:
The partners in ShopAware have technological components, that can form active ingredients in next generation E-commerce systems focussed on trust, personalisation, and customer orientation.
The first component is the virtual presence service CoBrow. CoBrow has been built for telematics for research, i.e. it is designed for classic WWW-sites and Internet-based communication tools. Security features are limited. ShopAware has to adapt CoBrow to the dynamic, database driven nature of cyber-shops where vicinity has to be computed for an ever-changing web-topology with many more users. Gateways to E-shops have to be developed and communication tools such as the telephone system must be integrated. Customisation for the store is another important requirement. Virtual awareness will be the enabling technology for the online sale of goods and services that rely on customer information and support.
The second area of work are technical means to develop trust in E-Commerce. The project will supplement its sales tools with security measures to protect customer data (privacy), to protect the communication in the virtual store (key management and distribution), to provide anonymity, and log transactions, so that customer and store have records of the sale and the support.
The consortium also includes a software distributor, that will disseminate the consumer components. A third commercial partner contributes its E-shops to conduct user trials.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- natural sciences computer and information sciences internet
- natural sciences computer and information sciences databases
- social sciences economics and business business and management entrepreneurship
- social sciences economics and business business and management commerce e-commerce
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Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Funding Scheme
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Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
89073 ULM
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.