Periodic Reporting for period 1 - DIGIHATE (Digital Hate: Perpetrators, Audiences, and (Dis)Empowered Targets)
Berichtszeitraum: 2023-01-01 bis 2025-06-30
By systematically studying digital hate in its many manifestations not merely from academic or platform-organizational meta-perspectives but primarily by focusing on perceptions, motivations, and consequences of those who arguably matter most for the underlying communicative and psychological processes (i.e. of perpetrators, audiences, and targets with empowered and disempowered societal standings), DIGIHATE aims for a paradigm shift that is needed to be better able to analyze and address this crucial challenge in a multi-perspective and culturally sensitive way. In light of skyrocketing digital hate against socially disadvantaged communities but also people with high societal standing like politicians, journalists, and scientists, especially regarding topics like immigration, climate change, or public health, the timing of this project is crucial. According, DIGIHATE will significantly advance our understanding of why, when, how, and to what effect digital hate occurs with the goal of assisting civic society in designing and successfully implementing effective and efficient counteractivities.
Specifically, DIGIHATE’s activities, on the one hand, include (a) an umbrella review summarizing comprehensively the current state of meta-evidence concerning digital hate in terms of methodologies, conceptualizations, main findings, as well as main research gaps, (b) three scoping reviews on distinct facets of digital hate (i.e. perpetration, target perceptions, content moderation) where current research is systematized to make visible blind spots in current academic inquiry, and (c) a narrative review about an international public service media project in which interactive prototypes for societally beneficial communication are developed. Systematically diagnosing both research and operational challenges from a bird’s-eye perspective and, based on that, offering feasible solutions provides an important basis for the field to move forward with greater effectiveness and efficiency. Especially, the umbrella review, which was awarded a competitive top paper award, exemplifies essential academic achievements given that digital hate as a novel umbrella concept may be suited to break up a conceptual gridlock where numerous overlapping concepts exist alongside each other in a maze-like field, inhibiting academic developments and averting societal value to emerge.
On the other hand, DIGIHATE has so far conducted a total of eleven methodologically diverse empirical studies, including (a) a two-wave panel survey, a mobile experience sampling study, an eye-tracking lab experiment, three online experiments, and a register study that were conducted in a single country or language region, as well as (b) an expert interview study, two cross-sectional surveys, and an online experiment where country samples from Austria, France, Hungary, and Sweden were recruited. All of these studies represent crucial pieces of the overall project puzzle, following up on our nuanced and heterogeneity embracing general standpoint to explore perceptions, motivations, and consequences of digital hate perpetrators, audiences, and targets from both empowered and disempowered groups. These studies, from which some were awarded with competitive top paper awards and are or will be published in high-quality journals, are first research achievements instrumental in building the basis for subsequent activities within the project.
Singling out what we would consider, thus far, as the most significant achievements that reach far beyond the current state of the arts, we would highlight two yet unpublished but already distinguished projects: (a) an umbrella review and (b) an eye-tracking lab experiment. Concerning the former, such a comprehensive “review of reviews” was motivated by an often-bemoaned state where seemingly incommensurable facets of hateful online conduct have led to blurry evidence, complicating synergies and dialogue within academia and with both the public and policymakers. This unfavorable state has been in great need of unifying efforts in order to thrive (again), and we are confident that our umbrella review, as a suitable method to examine broad research fields for overarching patterns, shortcomings, and contradictions, can contribute substantially here. Concerning the latter, we acknowledge that, particularly but by no means exclusively among young people, most digital hate exposure nowadays happens within public surroundings where distracting noise fundamentally alters how such content is mentally processed. Establishing both a suitable theoretical framework and a promising methodological approach to study mobile-occurring digital hate that takes up many of the recent advancements from the broader field, this project exemplifies DIGIHATE’s groundbreaking work that will impact the field substantially by introducing novel avenues for internally and ecologically valid future research inquiries.