The CARINA project capitalizes on a highly experienced and transdisciplinary team of 19 partners and 5 affiliated entities from 13 EU and Associated Countries (Italy, France, Spain, Germany, Greece, Slovakia, Bulgaria, Poland, UK, Serbia, Tunisia, Morocco, Switzerland). CARINA is built on the firm belief that a participatory approach is condicio sine qua non for the scalability of CARINA solutions. The importance of social innovation for the success of the project clearly emerges in all its actions: lighthouses, living labs, and policy innovation labs have been appositely planned to play a leading role in jointly developing innovative value chains based on the new oilseed crops carinata and camelina considered as promising multiple low-iLUC feedstocks for circular bio-based value chains. Assuming that consensus for a new crop can be achieved only if the crop makes financial sense and does not require substantial investment to farmers, carinata and camelina fully meet these requirements being able to adapt to broadly different soil and environmental conditions producing high-quality oils for a plethora of potential added-value bio-based applications (bioherbicides, bioplastics, biostimulants etc.). Moreover, camelina and carinata cakes (residues from oil extraction) are protein-rich compounds which can be valorized as animal feed, as well as in a multitude of high added-value products.