Project description
Italian comics: gender norms and American influence
In the 1930s, American adventure comics were published in Italy, becoming an integral part of Italian popular culture and disseminating American values and morals among readers. Comics hold the potential to shape and influence younger readers, and their wide distribution facilitated cultural changes within the country. The MSCA-funded ITACOMICS project is studying the development of Italian comics from 1934, the year the American adventure comics were first published in Italy, until 1965 when the female-focused comic Valentina emerged, significantly impacting the portrayal of womanhood in comics. By focusing on gender discourse and transnational exchange, and considering the socio-political context, ITACOMICS aims to provide a fresh perspective on modern Italian culture and investigate American influence on Italian comics and gender representation.
Objective
Comics are a powerful means through which American values reached Italy in the 1930s and became part of its culture. With their formative potential influence on younger readers and wide distribution, comics provide a unique line of enquiry for exploring cultural changes, as both a reflection of and a contributor to such changes. My project explores the evolution of Italian comics from the 1930s to the 1960s, focusing on gender discourse and transnational exchange to offer a novel perspective on modern Italian
culture. By examining comics in the Fascist era, the post-war era, and the economic boom era, ITACOMICS examines the impact of the American model in shaping Italian comics and assesses their impact in gender representation while taking into account the sociopolitical context which influenced comics production. This approach will show how such cultural dialogue produced a cross-cultural product that reflected transnational influences and contributed to shaping the Italian popular imaginary. Italy’s peculiar political history enables me to use comics to examine how society developed from an authoritarian regime to democracy from a perspective still largely unexplored. The project examines popular comics in Italy in the years between 1934, when the first American adventure comics were published, and 1965, when Valentina appeared, a female-focused comic that revolutionised the image of womanhood portrayed in comics. This analysis highlights changes in Italian culture and society and challenges the centrality of American comics in the English-speaking scholarship. By posing broader questions about interconnected cultures, showing how cultural specificities coexist with foreign models, and how foreign gender models adapt to a specific context, my research project will provide ground-breaking perspectives on comics’ reinterpretation and incorporation of American culture in the Italian context, showing how the two cultures are deeply intertwined.
Fields of science
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
Keywords
Programme(s)
- HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA) Main Programme
Funding Scheme
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European FellowshipsCoordinator
9000 Gent
Belgium