Project description
Understanding digital-physical offerings' impact on industries
Industries use digitalisation to reduce resource consumption and enhance operational reliability. This involves participating in cross-industry business ecosystems and utilising digital data to connect various industries. With the support of the Marie Skłodowska-Curie Actions programme, the ECOdig project will draw on strategy, information systems, and organisational theory to establish a framework that explains how organisations use digital data to create digital-physical offerings spanning multiple industries. This understanding of how organisations leverage digital data to enter and navigate industries is crucial to prevent the excessive dominance of tech platforms, given the distinct nature of digital competition compared to traditional strategies. ECOdig will use interviews, observations, and archival material gathered from two digital ecosystems actively working towards a dual digital/green transition.
Objective
                                Digitalization of industry, such as smart industry solutions, promises society sustainability and prosperity. To reduce resource consumption and increase operations’ reliability, organizations deploy digital technologies to monitor, control, optimize, and automate existing physical operations (e.g. sensors in factories for efficient production, maintenance, and IoT services). This often requires organizations to build or join industry-spanning business ecosystems, where the data-layer of the digital-physical offerings acts as “portal” connecting organizations across different industries (hardware/engineering, software/IT). Yet, we know little about how digital data enable these connections and how this shapes competitive dynamics. Furthermore, organizations have different origins, sizes, and structures, which fuels innovation but also confers unequal opportunities. This poses challenges to policymaking, because the emergence of industry-spanning ecosystems redistributes market dominance, so that powerful incumbents may block initiatives to remain dominant. To avoid a build-up of power by a few tech-platforms (e.g. Google, Amazon), we need to understand how different types of organizations use digital data and how differences shape ecosystem emergence and management. This is important, because competition based on digital data likely takes different forms than “traditional” strategies. 
Building on strategy, information systems, and organizational theory, this project develops an inductive framework to explain how digital data allow organizations to devise digital-physical offerings that straddle multiple industries. Based on interviews, observations, and archival materials in two digitalizing ecosystems that tackle this twin digital/green transition, this research answers the question: how does the digital data layer of digital-physical offerings allow organizations to enter and traverse industries, and what are the organizational and strategic implications?
                            
                                Fields of science (EuroSciVoc)
                                                                                                            
                                            
                                            
                                                CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See:   The European Science Vocabulary.
                                                
                                            
                                        
                                                                                                
                            CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software
- engineering and technology electrical engineering, electronic engineering, information engineering electronic engineering sensors
- natural sciences biological sciences ecology ecosystems
- engineering and technology environmental engineering energy and fuels
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                                        Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
                                        
                                    
                                
                            
                            
                        Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
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                      Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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                  HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
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                  Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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                      Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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(opens in new window) HORIZON-MSCA-2022-PF-01
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1081 HV Amsterdam
Netherlands
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