Project description
The CUES approach: a recipe for transforming food choices and systems
In a world navigating the complexities of a sustainable food future, the challenge is to transform culture, food value chains and policy. The need for a more sustainable food system calls for innovative solutions. Consumers seek both sustenance and confidence that their choices align with the environment, society and the economy. In this context, the EU-funded CUES project aims to develop methods and interventions to guide consumer behaviour and create persuasive cues, promoting a crucial change in the quest for a sustainable and trustworthy food system. This approach involves consumers, food value chain actors and policymakers with the aim of fostering a triple change among these stakeholders in the food ecosystem. CUES aspires to reach and affect all of these audiences.
Objective
Fostering a significant Triple Change concerning culture, food value chain, and policy in the food system is crucial for ensuring that sustainable food is desirable and trustworthy for consumers. To address the urgent need for a more sustainable food system that benefits the environment, society, and the economy, CUES (Consumers’ Understanding of Eating Sustainably) sets to foster the Triple Change through co-designing scientific methods and approaches to transmit and present sustainability related information to guide consumer knowledge and behaviour, and to determine the persuasive cues to promote sustainable consumer behaviour most effectively.
CUES will develop nine interventions and a series of policy dialogues through a multi-actor participatory approach. This innovative approach goes beyond the state-of-the-art by addressing the complex interplay of factors in the food system and actively involving consumers, food value chain actors, and policymakers. The learning community, communication and behaviour change toolkits developed by CUES aim to remove the bottlenecks in current practice with respect to informing, motivating and engaging consumers, and to reach at least three million consumers, increasing their consumption of sustainable food.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2023-COMMUNITIES-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
3062 PA Rotterdam
Netherlands
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Participants (20)
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69120 HEIDELBERG
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3000 LEUVEN
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6708 PB Wageningen
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3511 MH Utrecht
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46010 Valencia
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6000 Debrecen
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20124 Milano
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
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10000 Zagreb
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Participation ended
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4817 BL Breda
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20137 Milano
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The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
200 KOPAVOGUR
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1300 125 LISBOA
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15 341 ATHINA
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The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1114 Budapest
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55 133 KALAMARIA, THESSALONIKI
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546 24 THESSALONIKI
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79098 FREIBURG IM BREISGAU
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28014 Madrid
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5612 AE Eindhoven
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3001 Heverlee
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