Project description
Addressing food waste and marketing standards
Understanding the impacts of food marketing standards is a formidable challenge, since they cover a wide range of sectors and are regulated at different levels. There is also variation in terms of potential side-effects. The relationship between these standards and the pervasive issue of food waste remains obscured by limited and contradictory evidence. Compounding the complexity, these standards, designed to meet broader objectives, require a delicate balancing act in terms of prevention. Simultaneously, food waste, once deemed a liability, is now recognised as a potential source of business value, with the unexplored territory of suboptimal yet safe-to-eat foods. Addressing this quandary, the EU-funded BREADCRUMB project emerges, aiming to unravel the intricacies, assess trade-offs, and propose solutions for a more sustainable future.
Objective
Understanding the impacts of food marketing standards is quite complex as, they cover various sectors, are regulated at different levels, and have potential side-effects. Their interaction with Food Waste (FW) remains unclear, with the existing evidence being limited and contradictory. Furthermore, as marketing standards are introduced to meet wider objectives, trade-offs between such objectives and FW prevention, need to be assessed. This assessment should guide a re-balancing of marketing standards, to effectively meet contradicting goals.
At the same time, FW, once accounted as a liability, is increasingly considered a potential source of business value, with suboptimal but still safe to eat foods, being a case still unexplored. What is needed therefore, is a dual approach, that first prevents FW generation by re-balancing food marketing standards, and then improves market access to suboptimal foods to prevent them from becoming FW.
Drawing from all above, BREADCRUMB will (1) create an inventory of private and interrelated public food marketing standards, and will provide an understanding of their purpose and nature, (2) will create an empirical evidence base to generate estimates of FW related to marketing standards in five food commodities (fruit & vegetables, meat, eggs, cereals, fish), (3) will model the underlying mechanisms through which, marketing standards lead to FW generation, and the trade-offs between the objective of preventing FW reduction and other objectives pursued by marketing standards, and will use the results to propose a re-balancing of existing standards, (4) will improve market access to suboptimal foods by guiding food businesses to select appropriate marketing channels and to quantify their business value, and by fostering change in consumers acceptance of suboptimal foods, and (5) will structure the previous results into operational and policy guidance on how to prevent/reduce FW related to marketing standards.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- agricultural sciences agriculture, forestry, and fisheries agriculture horticulture fruit growing
- agricultural sciences agriculture, forestry, and fisheries agriculture horticulture vegetable growing
- agricultural sciences agriculture, forestry, and fisheries agriculture grains and oilseeds cereals
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
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Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2023-FARM2FORK-01
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9820 Merelbeke
Belgium
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Participants (21)
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2000 ANTWERPEN
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40126 Bologna
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1165 KOBENHAVN
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9000 Murska Sobota
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08860 Castelldefels
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46980 Paterna Valencia
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42107 WUPPERTAL
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4470-177 Maia
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4464-503 Senhora Da Hora
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1050 Bruxelles / Brussel
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9242 KRIZEVCI PRI LJUTOMERU
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9000 MURSKA SOBOTA
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46010 Valencia
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08011 BARCELONA
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48012 BAGNACAVALLO - RAVENNA
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1609 Kbenhavn V
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40670 MEERBUSCH
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9000 MURSKA SOBOTA
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1000 Bruxelles / Brussel
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The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1702 GROOT-BIJGAARDEN
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The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
08012 Barcelona
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