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Leveraging data and AI to empower citizens to make healthier and more sustainable food choices

Project description

Smart tools for healthier, greener food choices

Poor dietary choices harm both health and the environment, but finding reliable, personalised information is challenging. With this in mind, the EU-funded WiseFood project is using advanced AI to empower citizens to make healthier, eco-friendly food decisions. Specifically, this project develops digital applications to provide precise, tailored food recommendations. These tools will integrate seamlessly into daily life, requiring no technical expertise and will be shaped through a human-in-the-loop approach, involving nutritionists to align with national guidelines. Living Labs in Ireland, Hungary and Slovenia will co-create and refine these solutions. By bridging knowledge and action WiseFood aims to inspire well-informed, sustainable dietary habits across Europe.

Objective

WiseFood aims at developing smart digital applications that will empower citizens to make healthier and more sustainable food choices. It will leverage state-of-the-art Artificial Intelligence (AI) techniques and tools, combining the factual knowledge representation capacity of Knowledge Graphs with the natural language understanding, generation, and reasoning abilities of Large Language Models. These will allow us to build novel tools that democratize access to reliable food-related information and go beyond the current levels of personalization and contextualization offered by existing food recommenders. The developed applications will be user-friendly and integrate seamlessly into daily life, not requiring specialized IT skills or devices. Our goal is to bridge the divide between knowledge, intention, and action with end-to-end intelligent solutions. A human-in-the-loop approach with food domain experts, including nutritionists, will be applied to ensure alignment with national policies and guidelines. Living Labs implementing a multi-actor approach are foreseen to co-create the envisioned solutions. These will take place in three different countries, Ireland, Hungary, and Slovenia, with the latter being an already established and operational short food supply chain Living Lab. The outcomes of WiseFood will enhance the overall food ecosystem, by promoting healthier dietary habits, reducing the ecological footprint of food consumption, and fostering a culture of well-informed and eco-conscious citizens.

Fields of science (EuroSciVoc)

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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HORIZON-IA - HORIZON Innovation Actions

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Call for proposal

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(opens in new window) HORIZON-CL6-2024-FARM2FORK-01

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Coordinator

ATHINA-EREVNITIKO KENTRO KAINOTOMIAS STIS TECHNOLOGIES TIS PLIROFORIAS, TON EPIKOINONION KAI TIS GNOSIS
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 674 723,48
Address
ARTEMIDOS 6 KAI EPIDAVROU
151 25 Maroussi
Greece

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Αττική Aττική Βόρειος Τομέας Αθηνών
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Participants (8)

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