Project description
Studying the influence behind food choices
Food choices are shaped by a mix of factors, including socio-economic conditions, age and gender. Adding to this complexity, mainstream and social media, along with marketing, strongly influence dietary behaviours. However, the ways in which these information sources drive food choices are not well understood. This knowledge gap limits efforts to promote healthy and sustainable diets. In this context, the EU-funded Infoodmation project will study how different messages and the way they interact with tools and channels. It will analyse communication approaches across the private sector, governments and civil society, with a focus on vulnerable groups. Findings will inform best practices, policy recommendations and an open-access hub to help food system actors encourage healthier and more sustainable eating.
Objective
Food choices are determined by a wide range of factors (socio-economic conditions, gender, age, etc.). On top of this, mainstream media, social media, and marketing play an important role in food choices, but how they do so is not well understood, nor is the knowledge sufficiently applied to promoting healthy and sustainable diets and discouraging less healthy and less sustainable ones. Infoodmation aims to fill these gaps by increasing the knowledge of how these sources of food information influence food consumption and using it to develop best practices for food system actors, policies, and regulations to support healthier and more sustainable dietary patterns. The project will identify approaches, tools, channels, techniques, and messages used by the private sector, governments, and civil society (Infoodmation Key Actors) to communicate about food (also focusing on vulnerable groups, such as children, adolescents and those of a low socio-economic status). These effects will be assessed, alongside the effectiveness of parental control, the impact of negative vs. positive messages and the effects and spread of misinformation (and how to counter it). EU legislation related to food information will be evaluated in light of these findings, as will policy measures at the national, regional, and local levels in EU member states. These analyses will result in a compendium of best practices, policy briefs, and recommendations for responsible business strategies addressing different Key Actors, supported by capacity building tools and an open-access Knowledge Hub of results, recommendations and materials on food communication. Continuous consultation with food system actors will ensure that the recommendations are relevant, fair, feasible, and adaptable to different contexts.
Infoodmation consists of a multidisciplinary consortium with an extensive network of Key Actors, multi-stakeholder initiatives and EU-funded projects related to healthy and sustainable eating.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been human-validated.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
This project's classification has been human-validated.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-CSA - HORIZON Coordination and Support Actions
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2024-GOVERNANCE-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
1040 Bruxelles / Brussel
Belgium
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.