The strategy and plan that are detailed in this study are based on the following work performed in this Phase 1:
- Conducted a market research
- Estimated the size of opportunity in terms of market size and growth
- Evaluated effectiveness of distribution channels, price and promotion of service
- Contacted with potential partners
- Met with potential partners (customers) in our attendance to Mobile World Congress 2015 and have discussions with them
- Evaluated potential competitors
- Evaluated technological, market, management and financial risks
- Defined the roles and number of people in order to pursue our studies
- Developed work packages, milestones, deliverables and gantt chart.
- Based on the tasks and work packages we estimated budget needs.
- Get a support on IPR from Commission's Coaching program
- Worked with experts in IPO rights in Yildiz Technical University Technology Transfer Office (YTÜ-TTO)
- Searched the patents related with PRIME and evaluated the differences
- Worked on the market replication strategy
- Discussion with venture capital companies
- Defined main objectives, commercial objectives and criteria of success for phase 2.
- Showed the value chain in PRIME business model
- Signed DESCA agreement between two consortium partners
We further worked on the following projections (after the launch of PRIME) and performed the following work:
- Cost and revenue projections
- Profit/loss and balance sheet forecasts
- Investment needs
- Evaluation of different financial resources
- Expected rate of return in five years
- Evaluation of risks after PRIME is launched
- Exit strategy
- Business model with revenue sharing and partnership
- Business plan with income statement, balance sheet and liquidity
- IPR and freedom to operate analysis
- Market penetration strategy
- Market share objectives
