DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION

Informazioni relative al progetto

EyeTrack

ID dell’accordo di sovvenzione: 696305

DOI

10.3030/696305

Progetto chiuso

Data della firma CE 19 Agosto 2015

Data di avvio 1 Settembre 2015

Data di completamento 29 Febbraio 2016

Finanziato da

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

MATCHIC LABS
France

Periodic Reporting for period 1 - EyeTrack (DISRUPTIVE EYE TRACKING FOR MOBILE EXPERIENCE OPTIMISATION)

Periodo di rendicontazione: 2015-09-01 al 2016-02-29

Sintesi del contesto e degli obiettivi generali del progetto

The EyeTrack project will develop the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team.

The objectives of the project in phase 1 was to obtain a clear roadmap of the industrialization of the product, to meet with potential customers in targeted client segments, and to validate a key technical feature of the eye-tracking system.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

During Phase 1, we achieved an industrial feasibility study based on our current industrial design, a technical feasibility study of eye-tracking in specific conditions, a market assessment study and customer validation, and a detailed business plan.

The main results are a clear roadmap on industrialization with cost optimization of the system, a path to high robustness of our eye-tracking algorithm, and many insights in terms of customers’ expectations and needs.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

The EyeTrack project will lead to a very innovative eye-tracking system capable of delivering user experience data on mobile devices. It will have a large impact on a fast growing digital market where measuring visual attention in mobile usage is highly challenging.

Matchic Labs

Matchic Labs 1st eye-tracking glasses, at Futur en Seine 2015