Description du projet
Récompenser les choix en faveur de la mobilité durable
Les défis sans cesse plus nombreux en matière de mobilité, auxquels les politiques traditionnelles ne peuvent répondre efficacement, font peser des pressions croissantes sur la vie urbaine. Il apparaît essentiel d’adopter des approches innovantes qui impliquent une participation active des citoyens. Le projet MUV (Mobility Urban Values), financé par l’UE, ambitionne de susciter une transformation révolutionnaire en faisant participer six quartiers européens. Il cherche, en tirant profit d’une analyse approfondie des données, à comprendre les comportements, les besoins et les valeurs, en encourageant les efforts collectifs afin de repenser la mobilité urbaine. Cette initiative s’appuiera sur des outils technologiques tels qu’une application portable, un système de surveillance de l’environnement et une plateforme de données basée sur le nuage. En outre, les techniques de ludification et les récompenses inciteront les membres de la communauté à adopter des solutions de transport durable, ce qui favorisera un changement positif des comportements.
Objectif
"MUV (Mobility Urban Values) levers behaviour change in local communities in an entirely novel approach to reducing urban traffic. Rather than focus on infrastructure, it raises citizen awareness on the quality of the urban environment to promote a shift towards more sustainable and healthy mobility choices. MUV solutions are co-created and validated with learning communities in six diverse urban neighbourhoods – Buitenveldert in Amsterdam (NL), Sant Andreu in Barcelona (ES), Muide/Meulested in the harbour of Ghent (BE), the historic district of Fundao (PT), Jätkäsaari in Helsinki (FI) and the ""Centro Storico"" of Palermo (IT) – and extended to additional communities through open calls to join the network and adopt the MUV approach.
MUV's technological ecosystem integrates three components: a mobile and wearable app, a distributed network of environmental monitoring stations (co-designed with local maker communities) and a scalable cloud platform to collect, aggregate and analyse data. The massive amount of data collected throughout MUV communities feeds local planning and policy-making processes to develop frugal and effective urban mobility solutions. Creativity and artistic design maximize local impact and the diffusion of project results beyond the communities directly involved.
MUV’s ground-breaking approach thus achieves sustainable mobility through a blend of methods: co-creation, awareness raising, gamification, reward systems, new forms of communication, artistic design, ICT and data science, additive manufacturing, and open governance. Rather than embark in investments with long and uncertain paybacks, MUV empowers communities to better translate citizen needs into new solutions, engaging end-users throughout the process to prevent the risk of low take-up. Real impact is measured with an evidence-based approach to maximize economic viability and Social Return On Investment (SROI) and drive replicability and the scaling up and out of MUV solutions."
Champ scientifique
- natural sciencescomputer and information sciencesdata science
- engineering and technologycivil engineeringurban engineeringsmart cities
- social sciencessociologygovernance
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologymechanical engineeringmanufacturing engineeringadditive manufacturing
Programme(s)
Régime de financement
RIA - Research and Innovation actionCoordinateur
90133 PALERMO
Italie