Descripción del proyecto
Recompensar las opciones de movilidad sostenible
La vida urbana se enfrenta a crecientes presiones derivadas del aumento de los retos de movilidad que no pueden abordarse eficazmente con las políticas convencionales. Por eso, resulta crucial adoptar métodos innovadores que impliquen la participación activa de los ciudadanos. El equipo del proyecto MUV (Mobility Urban Values), financiado con fondos europeos, pretende lograr una transformación revolucionaria implicando a seis barrios europeos. Mediante un amplio análisis de datos, en MUV se pretende comprender comportamientos, necesidades y valores, fomentando la colaboración para volver a imaginar la movilidad urbana. Este esfuerzo se verá reforzado por herramientas tecnológicas como una aplicación ponible, un sistema de vigilancia medioambiental y una plataforma de datos basada en la nube. Además, las técnicas de ludificación y las recompensas inspirarán a los miembros de la comunidad a adoptar opciones de transporte sostenible, promoviendo así un cambio de comportamiento positivo.
Objetivo
"MUV (Mobility Urban Values) levers behaviour change in local communities in an entirely novel approach to reducing urban traffic. Rather than focus on infrastructure, it raises citizen awareness on the quality of the urban environment to promote a shift towards more sustainable and healthy mobility choices. MUV solutions are co-created and validated with learning communities in six diverse urban neighbourhoods – Buitenveldert in Amsterdam (NL), Sant Andreu in Barcelona (ES), Muide/Meulested in the harbour of Ghent (BE), the historic district of Fundao (PT), Jätkäsaari in Helsinki (FI) and the ""Centro Storico"" of Palermo (IT) – and extended to additional communities through open calls to join the network and adopt the MUV approach.
MUV's technological ecosystem integrates three components: a mobile and wearable app, a distributed network of environmental monitoring stations (co-designed with local maker communities) and a scalable cloud platform to collect, aggregate and analyse data. The massive amount of data collected throughout MUV communities feeds local planning and policy-making processes to develop frugal and effective urban mobility solutions. Creativity and artistic design maximize local impact and the diffusion of project results beyond the communities directly involved.
MUV’s ground-breaking approach thus achieves sustainable mobility through a blend of methods: co-creation, awareness raising, gamification, reward systems, new forms of communication, artistic design, ICT and data science, additive manufacturing, and open governance. Rather than embark in investments with long and uncertain paybacks, MUV empowers communities to better translate citizen needs into new solutions, engaging end-users throughout the process to prevent the risk of low take-up. Real impact is measured with an evidence-based approach to maximize economic viability and Social Return On Investment (SROI) and drive replicability and the scaling up and out of MUV solutions."
Ámbito científico
- natural sciencescomputer and information sciencesdata science
- engineering and technologycivil engineeringurban engineeringsmart cities
- social sciencessociologygovernance
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologymechanical engineeringmanufacturing engineeringadditive manufacturing
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-MG-2016-Two-Stages
Régimen de financiación
RIA - Research and Innovation actionCoordinador
90133 PALERMO
Italia