Project description
Rewarding sustainable mobility choices
Urban life faces mounting pressures from increasing mobility challenges that cannot be effectively addressed by conventional policies. It is crucial to adopt innovative approaches that involve active citizen participation. The EU-funded MUV (Mobility Urban Values) project seeks to bring about a revolutionary transformation by engaging six European neighbourhoods. Leveraging extensive data analysis, MUV aims to understand behaviours, needs and values, fostering collaborative efforts to reimagine urban mobility. Technological tools such as a wearable app, an environmental monitoring system, and a cloud-based data platform will strengthen this endeavour. Also, gamification techniques and rewards will inspire community members to embrace sustainable transportation options, thereby promoting positive behavioural change.
Objective
"MUV (Mobility Urban Values) levers behaviour change in local communities in an entirely novel approach to reducing urban traffic. Rather than focus on infrastructure, it raises citizen awareness on the quality of the urban environment to promote a shift towards more sustainable and healthy mobility choices. MUV solutions are co-created and validated with learning communities in six diverse urban neighbourhoods – Buitenveldert in Amsterdam (NL), Sant Andreu in Barcelona (ES), Muide/Meulested in the harbour of Ghent (BE), the historic district of Fundao (PT), Jätkäsaari in Helsinki (FI) and the ""Centro Storico"" of Palermo (IT) – and extended to additional communities through open calls to join the network and adopt the MUV approach.
MUV's technological ecosystem integrates three components: a mobile and wearable app, a distributed network of environmental monitoring stations (co-designed with local maker communities) and a scalable cloud platform to collect, aggregate and analyse data. The massive amount of data collected throughout MUV communities feeds local planning and policy-making processes to develop frugal and effective urban mobility solutions. Creativity and artistic design maximize local impact and the diffusion of project results beyond the communities directly involved.
MUV’s ground-breaking approach thus achieves sustainable mobility through a blend of methods: co-creation, awareness raising, gamification, reward systems, new forms of communication, artistic design, ICT and data science, additive manufacturing, and open governance. Rather than embark in investments with long and uncertain paybacks, MUV empowers communities to better translate citizen needs into new solutions, engaging end-users throughout the process to prevent the risk of low take-up. Real impact is measured with an evidence-based approach to maximize economic viability and Social Return On Investment (SROI) and drive replicability and the scaling up and out of MUV solutions."
Fields of science
- natural sciencescomputer and information sciencesdata science
- engineering and technologycivil engineeringurban engineeringsmart cities
- social sciencessociologygovernance
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologymechanical engineeringmanufacturing engineeringadditive manufacturing
Programme(s)
Funding Scheme
RIA - Research and Innovation actionCoordinator
90133 PALERMO
Italy