Smart room and Mobile APPlication Development Suite for hospitality

Informazioni relative al progetto

SMAPP

ID dell’accordo di sovvenzione: 729524

DOI

10.3030/729524

Progetto chiuso

Data della firma CE 21 Maggio 2016

Data di avvio 1 Maggio 2016

Data di completamento 30 Settembre 2016

Finanziato da

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

DELTAFIN 21 S.R.L
Italy

Periodic Reporting for period 1 - SMAPP (Smart room and Mobile APPlication Development Suite for hospitality)

Periodo di rendicontazione: 2016-05-01 al 2016-09-30

Sintesi del contesto e degli obiettivi generali del progetto

The hospitality sector is becoming more complex and competitive than ever due to several trends, the main being:
1) Visitors are always looking for new deals and personalized experiences;
2) Guests are getting more price-oriented, so hotels have to lower prices and create ancillary revenues.
SMAPP is the answer, an IT hospitality platform that allows increasing the hotels profits while improving the guest experience. This is possible thanks to the integration of three main modules:
1. Room Automation System that benefits both guest and hotel. The first one feel more comfortable and the second one can save energy.
2. Guest assistance improves guests’ experience by a mobile application that guide the guest during the stay.
3. Big data, a system that analyzes individual guest preferences with the aim to find out patterns of purchase behaviour. Hotel can use them to anticipate potential problems and provide solutions, or for better profiling the guests and propose them the right service at the right moment at right price through the “guest assistance” module.

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

In order to confirm the feasibility of our project, we have carried out a study focusing on 5 main areas:

1) Technical with the aim of improve some issues raised at the end of TRL6, validating the product, and taking advantage of the users’ feedbacks.
1a) We have improved the communication between APP and Cloud system creating a temporary storage area;
1b) The response time of the domotics system is lower, 0.5 sec;
1c) We have designed a prototype of a continuous communication system between guests and hotel suggested by the guests.
1d) We have proved that the guests want the system, so they will use it.

2) Execution Plan for drawing up the phase 2 project activities.

3) Freedom To Operate Analysis in order to make sure that we can freely commercialize SMAPP.

4) Market analysis to identify the most profitable countries to enter (Italy, Spain, France, UK and Germany), asses them (€483 mln – CAGR 5.4%), study our competitors and define our market position.

5) Financial forecasts such as pricing and cost estimation, expected selling quantification from 2019 to 2023, profit drivers, risk assessment. In 2023 the revenue will be over € 12 mln, profits over €9.6 mln, and ROI 12.36.

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

We will deploy SMAPP in Europe contributing to the improvement of the European hospitality sector competitiveness, the tourist experiences, and local economies.

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