Smart room and Mobile APPlication Development Suite for hospitality

Informacje na temat projektu

SMAPP

Identyfikator umowy o grant: 729524

DOI

10.3030/729524

Projekt został zamknięty

Data podpisania przez KE 21 Maja 2016

Data rozpoczęcia 1 Maja 2016

Data zakończenia 30 Września 2016

Finansowanie w ramach

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Koszt całkowity

€ 71 429,00

Wkład UE

€ 50 000,00

Koordynowany przez

DELTAFIN 21 S.R.L
Italy

Periodic Reporting for period 1 - SMAPP (Smart room and Mobile APPlication Development Suite for hospitality)

Okres sprawozdawczy: 2016-05-01 do 2016-09-30

Podsumowanie kontekstu i ogólnych celów projektu

The hospitality sector is becoming more complex and competitive than ever due to several trends, the main being:
1) Visitors are always looking for new deals and personalized experiences;
2) Guests are getting more price-oriented, so hotels have to lower prices and create ancillary revenues.
SMAPP is the answer, an IT hospitality platform that allows increasing the hotels profits while improving the guest experience. This is possible thanks to the integration of three main modules:
1. Room Automation System that benefits both guest and hotel. The first one feel more comfortable and the second one can save energy.
2. Guest assistance improves guests’ experience by a mobile application that guide the guest during the stay.
3. Big data, a system that analyzes individual guest preferences with the aim to find out patterns of purchase behaviour. Hotel can use them to anticipate potential problems and provide solutions, or for better profiling the guests and propose them the right service at the right moment at right price through the “guest assistance” module.

Prace wykonane od początku projektu do końca okresu sprawozdawczego oraz najważniejsze dotychczasowe rezultaty

In order to confirm the feasibility of our project, we have carried out a study focusing on 5 main areas:

1) Technical with the aim of improve some issues raised at the end of TRL6, validating the product, and taking advantage of the users’ feedbacks.
1a) We have improved the communication between APP and Cloud system creating a temporary storage area;
1b) The response time of the domotics system is lower, 0.5 sec;
1c) We have designed a prototype of a continuous communication system between guests and hotel suggested by the guests.
1d) We have proved that the guests want the system, so they will use it.

2) Execution Plan for drawing up the phase 2 project activities.

3) Freedom To Operate Analysis in order to make sure that we can freely commercialize SMAPP.

4) Market analysis to identify the most profitable countries to enter (Italy, Spain, France, UK and Germany), asses them (€483 mln – CAGR 5.4%), study our competitors and define our market position.

5) Financial forecasts such as pricing and cost estimation, expected selling quantification from 2019 to 2023, profit drivers, risk assessment. In 2023 the revenue will be over € 12 mln, profits over €9.6 mln, and ROI 12.36.

Innowacyjność oraz oczekiwany potencjalny wpływ (w tym dotychczasowe znaczenie społeczno-gospodarcze i szersze implikacje społeczne projektu)

We will deploy SMAPP in Europe contributing to the improvement of the European hospitality sector competitiveness, the tourist experiences, and local economies.

image1.png