Periodic Reporting for period 1 - OxTube (The smartest non-energy aeration system for water cleaning facilities)
Berichtszeitraum: 2017-12-01 bis 2018-01-31
Considering the results of the feasibility assessment, it is worthy to follow up with the implementation of an industrialization and commercialization plan. Further funding is required to complete the planned activities, including the design of the production line and the realization of the trials. The Company deemed the Phase 2 SME Instrument funding as a viable channel to raise the investment required.
The trials were defined with the key objective of demonstrating the effectiveness and efficacy of the system, to decrease costs and the use of chemicals, and increase the overall efficiency of the wastewater and water treatment processes. Following, the results of the trials, SansOx will submit the necessary documentation for approval and CE marking.
SansOx analysed in detail the go-to-market strategy and the customer segments to define the approach for accelerated and effective market uptake. The company selected Finland, UK, Spain and France, as the primary markets to target, thanks to the already existing contacts that the company has. SansOx’s strategy is based on sales through well renowned distributors in the field of waste and water treatment, favoring the company to achieve a fast introduction in the market. The overall vision of SansOx’s management team is to deliver the complete OxTube to the first European customers by 2021.
To gain visibility and establish meaningful connections with key industry players and influencers, SansOx will produce a series of promotional material. The material will cover website and social media updates, videos, and articles clearly relaying information on the OxTube, the project progress, trials outcomes, testimonials and the benefits and impact of using the OxTube system.