SPECTO Bowling® 2.0: Advanced Measurement and Analysis of Bowling Performance

Projektinformationen

SPECTO Bowling

ID Finanzhilfevereinbarung: 807273

DOI

10.3030/807273

Projekt abgeschlossen

EK-Unterschriftsdatum 20 Januar 2018

Startdatum 1 Februar 2018

Enddatum 31 Mai 2018

Finanziert unter

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Gesamtkosten

€ 71 429,00

EU-Beitrag

€ 50 000,00

Koordiniert durch

ANGULAR VELOCITY OY
Finland

Periodic Reporting for period 1 - SPECTO Bowling (SPECTO Bowling® 2.0: Advanced Measurement and Analysis of Bowling Performance)

Berichtszeitraum: 2018-02-01 bis 2018-05-31

Zusammenfassung vom Kontext und den Gesamtzielen des Projekts

SPECTO Bowling 2.0 (upgrade of SPECTO Bowling 1.0) unique combination of sensor with advanced motion capture provides the ability to measure almost all parameters during a bowling event and make it instantly usable for display over TV-broadcasts, mobile devices, web services, etc. This ability creates an immersive scenario and elevates the bowling sport in several aspects: viewers get more engaged in the game, coaches and athletes have a detailed review of the bowling performance and bowling centers can upgrade their systems to a more advanced solution.
In the last 4 months, as we worked with the technical & commercial development of SPECTO Bowling® 2.0 and gathered feedback from different stakeholders in the sports industry, we discovered the opportunity for expansion which lead to validation of our technology in Curling and Biathlon sports followed by huge market potential and commercial validation in Track & Field sports. Accordingly, we have redefined our technical development & commercial strategy with focus on Track and Field- SPECTO Athletics.

Arbeit, die ab Beginn des Projekts bis zum Ende des durch den Bericht erfassten Berichtszeitraums geleistet wurde, und die wichtigsten bis dahin erzielten Ergebnisse

Technical analysis of the SPECTO Bowling® 2.0 and the adaptation to Track and Field sports including initial development, adaptations to technology have been evaluated and validated which will be a key focus for Phase 2.
As a result of market analysis, we identified Track and Field as the primary market of €17 billion to focus for Ph2 application, and the corresponding business model as a combination of licensing through Technology providers & distributors and mobile app monetization with sports fans. We have signed agreements with well-established venues, broadcasters, result providers and athletic associations to exhibit and demonstrate the functionality of our SPECTO Athletics technology.

Fortschritte, die über den aktuellen Stand der Technik hinausgehen und voraussichtliche potenzielle Auswirkungen (einschließlich der bis dato erzielten sozioökonomischen Auswirkungen und weiter gefassten gesellschaftlichen Auswirkungen des Projekts)

SPECTO Athletics enables a new way of following your favorite athlete, no matter if you're a coach, the athlete himself, a research organization or a fan. Getting real-time comparable data on their performance is unprecedented.. Sales projections were defined for 4 years after full-scale market launch with the launch targeting specific major events rather than geographical focus. As a result of our financial feasibility, we are looking at an investment of €2.3 million to commercialize SPECTO Athletics and we expect a breakeven at Year 2 of full scale commercialization with ROI of 6.31 in Year 2 growing from Year 1 revenue of €1.7 million to €22.3 million in Year 4 by monetizing hardware, licensing data services and mobile app.

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