Descripción del proyecto
Un nuevo planteamiento para los datos holográficos en automóviles
Los dispositivos HUD presentan información en una pantalla transparente. Suelen instalarse en el parabrisas de los coches y no exigen al conductor que enfoque sus ojos en ellas. Estos dispositivos son muy populares en aeronaves comerciales y automóviles, pero la tecnología empleada hace que sean caros. Los fabricantes de automóviles se proponen, por tanto, buscar soluciones HUD compactas y de bajo precio para mostrar información importante en el campo de visión. El proyecto VIEW-AHEAD se creó para sustituir esta tecnología convencional por un elemento óptico holográfico fotopolimérico laminado en el interior del parabrisas del coche. Este HUD será más pequeño y se adaptará a cualquier vehículo.
Objetivo
Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer
(OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.
However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a
HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000+.
At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a
photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size
of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.
Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen
laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2
million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.
However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on
a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination
process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we
urgently need to accelerate the development of the manufacturing technology.
With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales
of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of
€93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.
Ámbito científico
Palabras clave
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-2
Régimen de financiación
SME - SME instrumentCoordinador
KY16 9SR ST ANDREWS
Reino Unido
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.