Description du projet
Un nouveau regard sur les données holographiques destinées aux voitures
Un affichage tête haute (HUD selon son acronyme anglais) est un affichage transparent présentant des données. Il peut apparaître sur le pare-brise d’une voiture, les yeux du conducteur n’ayant ainsi pas besoin de se recentrer. Les HUD sont très populaires dans les avions commerciaux ou les automobiles, mais, avec la technologie actuelle, ce système reste onéreux. Les constructeurs automobiles recherchent des solutions HUD économiques et compactes pour afficher des informations importantes dans le champ de vision. Pour cette raison, le projet VIEW-AHEAD cherche à remplacer la technologie conventionnelle par une nouvelle solution basée sur un élément optique holographique photopolymère (HOE) laminé à l’intérieur même du pare-brise. Ce HUD sera plus petit et pourra être installé dans n’importe quel véhicule.
Objectif
Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer
(OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.
However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a
HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000+.
At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a
photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size
of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.
Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen
laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2
million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.
However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on
a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination
process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we
urgently need to accelerate the development of the manufacturing technology.
With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales
of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of
€93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.
Champ scientifique
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Régime de financement
SME - SME instrumentCoordinateur
KY16 9SR ST ANDREWS
Royaume-Uni
L’entreprise s’est définie comme une PME (petite et moyenne entreprise) au moment de la signature de la convention de subvention.