Periodic Reporting for period 1 - DynamicColor (Energy-efficient digital outdoor billboards for sustainable advertising) Periodo di rendicontazione: 2019-04-01 al 2019-07-31 Sintesi del contesto e degli obiettivi generali del progetto The Out of Home advertising market of $32b is becoming more important with increase of commuting, and is going through a digitation transformation.The major challenge of digital Outdoor advertising is the Environmental foot print it creates. 1 Very high electricity consumption, need for dedicated infrastructure, and Light pollution mostly when it comes to residential and urban areas. This problem is creating negative impact on the Environment, and is holding back the digitation of OutDoor content.KA offers Reflective, Zero Energy, Pigment based dynamic signs. The technology eliminates all negative impact on environment, so it will reduce Carbon emission, light pollution, heat and noise that are generated by LED signs. At the same time can be used for socially beneficial functions like building decoration, information and alerts, traffic notices. The image is “natural” like a printed image and thus comfortable to the human eye and does not create distractions like Video or emitting LED displays.KA plans to create an environment friendly, dynamic and esthetic Out Door signage option. This will boost advertising options, while keep our environment clean.It has both a very large economic potential, but also a strong positive impact on the environment we live in. Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti 1. Approached and met over 20 decision makers of industry leaders2. Hosted 3 visit and demonstration in Israel of market leaders3. Market research, quantifications, segmentation, competitive landscape4. Country prioritization based on attractiveness and barriers of entry5. Received several LOI signed documents from Global market Executives (VP Innovation, Head Engineering)6. Hired an industry expert to the European market (Germany, Austria, Swiss, UK)7. Performed a live comparison of our technology Vs LED and Print8. 2 days review with SME coach9. Visited the yearly OOHA exhibition in Vegas10. Visited the global printing and media FESPA in Munich Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora) Currently, 98% of total outdoor billboards are printed and renewed every 10 days, producing waste and resulting in high OPEX (up to €100,000/billboard annually). KA billboards are a game changer in the market by providing high image quality, unlimited and waste-free ads turnover at extremely low OPEX – around €1,000/billboard annually. Thus, contributing to the implementation of eco-friendly and sustainable outdoor advertising solutions. The Sun is the LED #1 barrier Dynamic color innovation - the "Dynamic Panel"
