European Commission logo
English English
CORDIS - EU research results

Media Motor Europe

Project description

Supporting European media in the digital revolution era

The digital revolution opened new fields for the media industry since more possibilities are now available for the sector. Today's media turn to digital solutions and exploit the mobile and social media environments. However, the new ecosystem requires more intense competition for attention, which means new approaches to design, distribution and media use. The EU-funded MediaMotorEurope project intends to promote solutions able to face challenges such as misinformation, accessibility and data use. It aims to train and educate high-level European tech innovators who will support European media to face new challenges and design the future of the industry. The project has created a specific support and mentoring programme for high-potential media start-ups and scale-ups.


Nowadays the media sector is moving towards an increasingly digital, mobile, and social media environment with more intense competition for attention; leading to disruptions in the creation, distribution and consumption of media. The media and creative industry in Europe is facing major challenges. Development of deep tech solutions targeting the market have the potential to help EU's media and creative industry to become an even stronger sector.
MediaMotorEurope (MME) will boost solutions that can address challenges such as misinformation, accessibility, user interfaces and use of data. Its goal is to nurture high-potential European deep tech innovators, solving today´s most prominent media industry challenges and support them in building the media solutions of tomorrow.
To succeed in this challenge, MediaMotorEurope brings together 4 distinct ecosystems in 4 different countries across Europe: Two dedicated media hubs and two strong innovation hubs. Together with European networks of investors and startups, this will ensure that DeepTech StartUps/ScaleUps have access to the resources and prospective clients they need to succeed in accessing the market.
In order to support high-potential startups and scaleups in the ecosystem, MME has constructed a dedicated support and mentoring programme. Engagement activities and ambitious selection criteria based on a SWOT analysis will provide the most promising startups with 6 month of intensive support and coaching from MME experts. This MME programme will be repeated 3 times, having the ambition to select and support a total of 60 startups throughout the project. The ambition is that each of the selected innovators will have 3 potential clients in their books by the end of the six-month support period.
MME will host and attend a series of events to boost the visibility of the DeepTech solutions provided by the programme participants, creating even more opportunities to bring strong European innovations to the market.

Call for proposal


See other projects for this call

Sub call



Net EU contribution
€ 476 250,00
1043 Bruxelles / Brussel

See on map

Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad
Activity type
Total cost
€ 476 250,00

Participants (7)