Descrizione del progetto
Supportare i media europei nell’era della rivoluzione digitale
La rivoluzione digitale ha aperto nuovi campi per l’industria mediatica dal momento che ora sono disponibili più possibilità per il settore. I media di oggi si rivolgono a soluzioni digitali e sfruttano gli ambienti mobili e dei social media. Tuttavia, il nuovo ecosistema richiede una più intensa concorrenza per l’attenzione, il che significa nuovi approcci alla progettazione, alla distribuzione e all’uso dei media. Il progetto MediaMotorEurope, finanziato dall’UE, intende promuovere soluzioni in grado di affrontare sfide quali la disinformazione, l’accessibilità e l’uso dei dati. Esso mira a formare ed educare innovatori tecnologici europei di alto livello che supporteranno i media europei per affrontare nuove sfide e progettare il futuro del settore. Il progetto ha creato un programma specifico di supporto e tutoraggio per società in stato di avvio e di espansione multimediali ad alto potenziale.
Obiettivo
Nowadays the media sector is moving towards an increasingly digital, mobile, and social media environment with more intense competition for attention; leading to disruptions in the creation, distribution and consumption of media. The media and creative industry in Europe is facing major challenges. Development of deep tech solutions targeting the market have the potential to help EU's media and creative industry to become an even stronger sector.
MediaMotorEurope (MME) will boost solutions that can address challenges such as misinformation, accessibility, user interfaces and use of data. Its goal is to nurture high-potential European deep tech innovators, solving today´s most prominent media industry challenges and support them in building the media solutions of tomorrow.
To succeed in this challenge, MediaMotorEurope brings together 4 distinct ecosystems in 4 different countries across Europe: Two dedicated media hubs and two strong innovation hubs. Together with European networks of investors and startups, this will ensure that DeepTech StartUps/ScaleUps have access to the resources and prospective clients they need to succeed in accessing the market.
In order to support high-potential startups and scaleups in the ecosystem, MME has constructed a dedicated support and mentoring programme. Engagement activities and ambitious selection criteria based on a SWOT analysis will provide the most promising startups with 6 month of intensive support and coaching from MME experts. This MME programme will be repeated 3 times, having the ambition to select and support a total of 60 startups throughout the project. The ambition is that each of the selected innovators will have 3 potential clients in their books by the end of the six-month support period.
MME will host and attend a series of events to boost the visibility of the DeepTech solutions provided by the programme participants, creating even more opportunities to bring strong European innovations to the market.
Campo scientifico
Programma(i)
Meccanismo di finanziamento
IA - Innovation actionCoordinatore
1043 Bruxelles / Brussel
Belgio