Descripción del proyecto
Los probadores del futuro
La industria de la moda (una industria mundial de billones de dólares) se está haciendo más tecnológica que nunca. Desde la invención de la máquina de coser hasta las manos robóticas que se usan para cortar tela y la inmensa expansión del comercio electrónico, la tecnología está moldeando para siempre cómo se diseña, se fabrica y se comercializa nuestra ropa. El proyecto AVATAR, financiado con fondos europeos, se centra en los probadores. Está desarrollando la primera aplicación de escaneo corporal en tres dimensiones (3D) para teléfonos inteligentes que permitirá a los usuarios escanear su cuerpo y crear su propio avatar 3D (una representación digital de un cuerpo humano), que luego utilizarán para visualizar cualquier prenda que le pongan. La tecnología ayudará a los diseñadores y productores a digitalizar las líneas de producción y mejorar la experiencia del cliente.
Objetivo
Project AVATAR aims at disruptive innovation for textile and fashion industry. This industry, having the volume close to USD 1 trillion worldwide, significantly impacts the global economy and environment. As many other traditional manufacturing sectors, it has been affected by new digital technologies recently. Thanks to them, fashion producers can economise the whole chain of their activities from idea generation to marketing of the products. Computer-based virtualisation facilitates the idea generation, design and production of clothing, which in turn reduces the number of physical patterns and used sources (namely time of involved people). However, one basic element is still missing in this chain: accurate and handy body-scanning.
AVATAR project aims at development of the first 3D body scanning application for smartphones with best-in-class accuracy, which will make 360° body scan and precisely measure a person in real time. Its use will make possible for smartphone owner to create his/her own 3D avatar (digital representation of a human body) and then digitally visualize any apparel decorating it.
Fundamental challenge for fashion brands today is their lag behind consumers’ expectations. Whereas in the past, producers dictated the supply, today's markets are increasingly influenced by individualized consumer demands. AVATAR product will help designers and producers to digitalize fully their production line and thus increase revolutionary efficiency and improve offer to consumers. This will bring positive change to all segments of the textile and fashion industry, including enhancement in the e-commerce area. By contributing to more efficient use of resources it will have also positive impact on the environment protection.
Competitive advantage of the proposed solution to other (existing or expected) mobile scanning applications will be the best-in-class accuracy combined with user friendliness. Being a SW application, scaling of the product is straightforward.
Ámbito científico
- natural sciencescomputer and information sciencesdatabases
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- engineering and technologymaterials engineeringtextiles
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-1
Régimen de financiación
SME-1 - SME instrument phase 1Coordinador
110 00 PRAHA 1
Chequia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.