Projektbeschreibung
Die Umkleidekabine der Zukunft
Die Modebranche – eine Industrie, in der Billionen Dollar umgesetzt werden – ist so technisch avanciert wie nie zuvor. Von der Erfindung der Nähmaschine über Roboterhände, die Stoff zuschneiden, bis zur explosionsartigen Expansion des Online-Handels bestimmt die Technologie immer wieder über das Design, die Herstellung und die Vermarktung unserer Kleidung. Bei dem EU-finanzierten Projekt AVATAR dreht sich nun alles um die Umkleidekabine. Das Projekt entwickelt die erste Smartphone-App, mit der die Anwenderin oder der Anwender den eigenen Körper in 3D scannen und einen dreidimensionalen Avatar erschaffen kann, eine digitale Darstellung des menschlichen Körpers. Dem Avatar kann jedes beliebige Kleidungsstück angelegt werden. Mit der Technologie können Produktionslinien beim Design und der Herstellung digitalisiert und das Kundenerlebnis verbessert werden.
Ziel
Project AVATAR aims at disruptive innovation for textile and fashion industry. This industry, having the volume close to USD 1 trillion worldwide, significantly impacts the global economy and environment. As many other traditional manufacturing sectors, it has been affected by new digital technologies recently. Thanks to them, fashion producers can economise the whole chain of their activities from idea generation to marketing of the products. Computer-based virtualisation facilitates the idea generation, design and production of clothing, which in turn reduces the number of physical patterns and used sources (namely time of involved people). However, one basic element is still missing in this chain: accurate and handy body-scanning.
AVATAR project aims at development of the first 3D body scanning application for smartphones with best-in-class accuracy, which will make 360° body scan and precisely measure a person in real time. Its use will make possible for smartphone owner to create his/her own 3D avatar (digital representation of a human body) and then digitally visualize any apparel decorating it.
Fundamental challenge for fashion brands today is their lag behind consumers’ expectations. Whereas in the past, producers dictated the supply, today's markets are increasingly influenced by individualized consumer demands. AVATAR product will help designers and producers to digitalize fully their production line and thus increase revolutionary efficiency and improve offer to consumers. This will bring positive change to all segments of the textile and fashion industry, including enhancement in the e-commerce area. By contributing to more efficient use of resources it will have also positive impact on the environment protection.
Competitive advantage of the proposed solution to other (existing or expected) mobile scanning applications will be the best-in-class accuracy combined with user friendliness. Being a SW application, scaling of the product is straightforward.
Wissenschaftliches Gebiet
- natural sciencescomputer and information sciencesdatabases
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- engineering and technologymaterials engineeringtextiles
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programm/Programme
Thema/Themen
Aufforderung zur Vorschlagseinreichung
Andere Projekte für diesen Aufruf anzeigenUnterauftrag
H2020-SMEInst-2018-2020-1
Finanzierungsplan
SME-1 - SME instrument phase 1Koordinator
110 00 PRAHA 1
Tschechien
Die Organisation definierte sich zum Zeitpunkt der Unterzeichnung der Finanzhilfevereinbarung selbst als KMU (Kleine und mittlere Unternehmen).