Descrizione del progetto
Il camerino del futuro
Il settore della moda (un mercato globale da migliaia di miliardi di dollari) sta diventando sempre più high-tech che mai. Dall’invenzione della macchina da cucire, alle mani robotizzate usate per tagliare i tessuti e all’espansione vertiginosa del commercio elettronico, la tecnologia sta trasformando per sempre il modo in cui i nostri vestiti sono progettati, prodotti e commercializzati. Il progetto AVATAR, finanziato dall’UE, si concentra sul camerino e sta sviluppando la prima applicazione 3D per smartphone che consente agli utenti di scansionare il proprio corpo e creare il proprio avatar 3D, ossia una rappresentazione digitale di un corpo umano. Gli utenti lo useranno per visualizzare come un qualsiasi capo d’abbigliamento sta loro indosso. Questa tecnologia aiuterà i designer e i produttori a digitalizzare le linee di produzione e a migliorare l’esperienza del cliente.
Obiettivo
Project AVATAR aims at disruptive innovation for textile and fashion industry. This industry, having the volume close to USD 1 trillion worldwide, significantly impacts the global economy and environment. As many other traditional manufacturing sectors, it has been affected by new digital technologies recently. Thanks to them, fashion producers can economise the whole chain of their activities from idea generation to marketing of the products. Computer-based virtualisation facilitates the idea generation, design and production of clothing, which in turn reduces the number of physical patterns and used sources (namely time of involved people). However, one basic element is still missing in this chain: accurate and handy body-scanning.
AVATAR project aims at development of the first 3D body scanning application for smartphones with best-in-class accuracy, which will make 360° body scan and precisely measure a person in real time. Its use will make possible for smartphone owner to create his/her own 3D avatar (digital representation of a human body) and then digitally visualize any apparel decorating it.
Fundamental challenge for fashion brands today is their lag behind consumers’ expectations. Whereas in the past, producers dictated the supply, today's markets are increasingly influenced by individualized consumer demands. AVATAR product will help designers and producers to digitalize fully their production line and thus increase revolutionary efficiency and improve offer to consumers. This will bring positive change to all segments of the textile and fashion industry, including enhancement in the e-commerce area. By contributing to more efficient use of resources it will have also positive impact on the environment protection.
Competitive advantage of the proposed solution to other (existing or expected) mobile scanning applications will be the best-in-class accuracy combined with user friendliness. Being a SW application, scaling of the product is straightforward.
Campo scientifico
- natural sciencescomputer and information sciencesdatabases
- social scienceseconomics and businessbusiness and managementcommercee-commerce
- engineering and technologymaterials engineeringtextiles
- social scienceseconomics and businessbusiness and managementbusiness models
- engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
110 00 PRAHA 1
Cechia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.