Descripción del proyecto
La realidad aumentada llega a las retransmisiones deportivas en directo
La próxima vez que vea un evento deportivo en directo en la televisión, tómese un momento para pensar en lo que sucede detrás de las cámaras. La mayoría no se da cuenta de que la producción de retransmisiones deportivas en directo es complicada y cara. De hecho, es uno de los mayores retos técnicos a los que se puede enfrentar un equipo de producción. El proyecto OZeye, financiado con fondos europeos, proporcionará la tecnología necesaria para que la producción de retransmisiones deportivas precise de menos infraestructuras y sea menos cara. El objetivo del proyecto es desarrollar un sistema automatizado con tecnologías informáticas que controlen a distancia cámaras robóticas y permitan una producción de los partidos de fútbol sin personal. La nueva plataforma de retransmisión emplea una tecnología de realidad aumentada para recrear la atmósfera de un partido de fútbol en directo de forma realista. Además, al contrario que en la actualidad, OZeye brindará a miles de clubes locales de fútbol en Europa la oportunidad de producir y retransmitir sus partidos de forma fácil y asequible.
Objetivo
OZ Sports has pioneered a production and broadcasting platform called OZeye, by using cutting-edge software technologies to remotely control camera robotics, and to enable unmanned production of football games to convert them into multi-formatted video streams for various platforms. Our automated solution results in 90% cost savings while providing 4K/UHD video quality that exceeds state-of-the-art. Our broadcasting ecosystem incorporates an experience-rich environment, where football fans connect using their mobile devices. This experience-rich ecosystem will generate fan engagement and adherence to the platform, powered by Augmented Reality technology to recreate a realistic atmosphere of attending a live football game. Today’s production and broadcasting solutions are a perfect fit for the best sponsored and monied football leagues and clubs of Europe - less than 1% off all the football played on the continent. This leaves at least 11,900 European clubs without an opportunity to grow their fan base and earn revenues to auto fund their development. OZeye gives these local clubs the means to produce and broadcast their football matches to a worldwide audience. Our broadcasting platform opens the doors for any fan anywhere to watch their team at their leisure and convenience for the first time ever.
Recently, we have seen the rise of digital broadcasters, though they still target the same segment of footballing leagues as the traditional linear TV networks had done before them for the past decades. If some of them incorporate automation in their production, they still do not provide a better-quality result for the viewing public, which we do, by addressing the whole value chain is what makes OZeye different.
By the fourth commercialization year, we expect to install OZeye at 907 venues, which translate into 60+ leagues, generate a revenue of 84,436,000€ and create 138 jobs position to thrive in sports media and continue disrupting the sector.
Ámbito científico
- engineering and technologyelectrical engineering, electronic engineering, information engineeringelectronic engineeringsensorsoptical sensors
- natural sciencescomputer and information sciencesartificial intelligencecomputer vision
- social sciencessociologyindustrial relationsautomation
- natural sciencesbiological sciencesecologyecosystems
- natural sciencescomputer and information sciencessoftwaresoftware applicationssimulation software
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-SMEInst-2018-2020-2
Régimen de financiación
SME-2 - SME instrument phase 2Coordinador
101 REYKJAVIK
Islandia
Organización definida por ella misma como pequeña y mediana empresa (pyme) en el momento de la firma del acuerdo de subvención.