Periodic Reporting for period 1 - AD-TO-STORE (Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.)
Periodo di rendicontazione: 2019-12-01 al 2020-03-31
The AD-TO-STORE project aims at commercializing a solution that delivers 1-to-1 advertisements with redeemable customer benefits through targeted communications and accurately tracks the sales that are made at brick-and-mortar stores as a consequence of those advertisements. This will allow advertisers (e.g. local retailers) to optimize their marketing budget by receiving an accurate measure of the performance of the ads they place and to entice customers to make purchases at their physical stores.
The technical feasibility study has resulted in a definition of the technical objectives of the project, the development of a detailed Work Plan to achieve them, an analysis of the operational costs of the future business, and an assessment of the technical risks of the project.
The commercial feasibility study has resulted in findings that support AD-TO-STORE’s entry into the market, such as the size of the digital-to-store market in target European countries (France, Belgium, Spain), the current trends in digital retail marketing and the characteristics of the competition.
Finally, the financial feasibility study has resulted in projections of accumulated profits of 120M€ at the end of the first five years of commercialization.