Cel
Objectives:
This project FAIRWIS (Trade Fair Web-based Information Services) aims at offering on-line innovative services to support activities of trade fairs and a possibly unlimited number of exhibitors, organized in Web-based virtual fairs, in order to improve the efficiency of European SMEs and facilitate job creation.
Two closely related software systems will be created and validated:
1) a supporting system of trade fair events, called Real Exhibition System (RES), which is accessible in-loco by exhibitors, operators, visitors, etc. of a trade fair
2) Virtual Exhibition System (VES), supports and manages a permanent on-line virtual trade fair, which is a permanent on-line system, accessible via Internet.
By enhancing Trade Fair information systems, and providing several innovative services on-line, the project will allow comprehensive and focused visibility of SMEs within markets, without the need to make large investments into advertising, thus improving the economical European development
Work description:
FAIRWIS (Trade Fair Web-based Information Services) is a prototype system that aims at offering on-line innovative services to support the activities of trade fairs as well as the activities of a possibly unlimited number of exhibitors, organized in Web-based virtual fairs, in order to improve the efficiency of establishing business contacts. The way in which business contacts are obtained in the proposed approach is a new one, because the whole concept of trade fairs is extended to an electronic form. Visualization techniques exploiting different paradigms, including virtual reality, will be used in order to improve the user interaction with trade fair information systems. Moreover, the interaction environment is capable to adapt to the many types of user that will have access to the system. FAIRWIS is a research and technological development project. The proposed tasks will conclude with validation and evaluation of the emerged technical solution. After defining the FAIRWIS final prototype and its potentialities, a new set of actions as accompanying measures and own efforts should be done with end and intermediate users in order to extend the use of suitable tools and project outputs in general.
Milestones:
Validation and evaluation of the emerged technical solution will be provided. Prototypes for both RES and VES will be produced and evaluated with users. Modules implementing innovative services, such as on-line customer analysis; on-line customer satisfaction; direct marketing; user profile management, will be produced. Such modules will be also integrated in the FAIRWIS prototype; European conference, seminar and workshops for concentration actions with Trade Fairs and SMEs about IS.
Dziedzina nauki
Zaproszenie do składania wniosków
Data not availableSystem finansowania
CSC - Cost-sharing contractsKoordynator
28010 MADRID
Hiszpania