Real-time online source to receiver translator
With the ever-increasing use of mobile technology, companies are constantly looking for new and innovative ways of advertising their products. As more and more information is made available to the general public, people are becoming increasing protective of the amount of intrusive and un-requested information they are subjected to. However, the WH@M (the World in your HAnds on the Move) project respects such privacy requests and thus only disseminates information to the user that he/she will be interested in. When the user registers his/her details and personal preferences the SMS messages that are despatched to the user are personalised to his/her individual expressed preferences. This therefore removes the need for banning uninteresting information, because the system's internal rules determine the specific information that should be despatched to the respective user groups. This then enables future and potential partners to promote themselves to the user groups who correspond to their service characteristics. Some of the expected WH@M services include on-the-move real time, location dependant, customised tourism travel information and VAS (Value Added Services) that will be accessible at any point in time. The developers thus believe that such technology will be especially helpful for tourism and other cultural organisations that are willing to act as sponsors and also provide specific user issues. Such that the driving force to ensuring complete autonomy will be best presented by companies who can provide real time information SMS messages. Overall the WH@M objectives are to produce an innovative suite of software modules and services that are capable of gathering multi-source information, and disseminating it to web-based and mobile technologies. In doing so, the system is able to customise the despatched information by means of user profile techniques, can support user interaction and support VAS. Furthermore it will be linkable and/or transferable to other EU sites by means of the relevant emergency standards. The WH@M project has been validated in three pilot projects in Greece, Finland and Spain, whereby the development of the innovative services platform and software modules took place. Further research and development support is to take place in the near future, whilst the consortium is seeking further financial support and/or public/private partnership.
