The OCTOLY REVIEWS Plugin project is focused on creating an innovative new approach to “Influencer Marketing”.
Today, on social media, brands’ “official” message makes-up less than 10% of overall visibility – more than 90% of mentions of their brand are made up of influencers talking about their products. Brands have realised that they must work with influencers, but struggle to mobilise them at scale: how can they collaborate with millions of influencers?
To tackle this, in 2015, Octoly launched the “Free-Store”: a platform where brands can distribute free products to influencers and see them featured in millions of social media posts (YouTube and Instagram reviews). Since then over 20 000 influencers in 5 countries have applied for products from our Free Store, generating over 500 000 product reviews for our partner brands. Octoly has rapidly gained a leading market position with its unique Free-Store approach.
The aim of the OCTOLY REVIEWS Plugin project is to go beyond the Free Store, by providing brands with a unique Plugin enabling them to display best influencers’ reviews directly on their product pages.
This unique approach enables influencers to generate commission fees and make a living from their passion, while brands, particularly SMEs, reinforce their current sales channel(s). Finally, this revolutionary new influencer marketing solution will reinforce our position as a market leader in Europe and the US.
The project therefore involves 5 major objectives:
1. Implementing product detection (WP1), so that we can automatically detect the products mentioned by influencers and provide links to purchase them. This is the key technical foundation of the Influencer store.
2. Enhancing the Octoly product catalogue (WP2), to intensify our activity, encouraging brands to launch more campaign and enabling our creators to review more products.
3. Creating the influencer’s licensing platform (WP3), so that Influencers can create their own licensing platform in a few clicks
4. Create our unique plugin for brands (WP4), including tools for managing reviews and reporting features.
5. Marketing strategy and project management (WP5), with a focus on continuous user testing.
