Descrizione del progetto
Un’alternativa naturale ai solfiti darà una marcia in più ai vini europei
Un buon bicchiere di vino può causare alcune reazioni allergiche piuttosto spiacevoli, dalle eruzioni cutanee allo shock anafilattico. I colpevoli sono generalmente i solfiti, conservanti di sintesi a cui da 1 a 5 persone su 100 possono avere una sensibilità. A causa dell’aumento delle regolamentazioni e della domanda dei consumatori per i cosiddetti «clean wines» («vini puliti»), stanno aumentando le pressioni sui produttori vinicoli per trovare alternative naturali a queste sostanze. La PMI neerlandese Natural4Sure Company ha sviluppato 4Sure, un prodotto nato proprio per questo scopo, in grado di prevenire l’ossidazione e la crescita microbica negli alimenti e nelle bevande. Il progetto 4Sure, finanziato dall’UE, sta aiutando il team a portare sul mercato questo conservante naturale rivoluzionario con l’obiettivo di dare impulso alla competitività dei produttori di vino europei, nonché di migliorare la salute e il piacere della degustazione tra i cittadini di tutto il globo.
Obiettivo
Europe is the world’s leading wine producer, however, it is a sector under threat by exports from “New World” wines. According to the EC, unless the European wine industry becomes more competitive and strengthens its reputation for quality wines, its days as market leader are numbered. Current accepted best practice to preserve wine is through the addition of regulated levels of sulphites (synthetic preservative recognised as allergenic substance), as there are no natural alternatives that can currently preserve wines as efficiently as sulphites, and therefore, totally avoid the use of sulphites during production. In contrast, consumer demand for clean label wines, considered high-quality, is going mainstream and, accordingly, the interest for wines without sulphites is on the rise. Upcoming EU regulations will force producers of alcoholic beverages to list all ingredients (thus, sulphites and relative quantity) on their labels, which will help consumers differentiate between high-quality wines (free-from synthetic additives, clean label) and poor-quality wines (with higher amounts of synthetic additives such as sulphites), currently impossible in this highly unregulated sector. If wine producers want to differentiate themselves from the competition and meet consumers' needs, it will be crucial, now, more than ever, to replace harmful, synthetic ingredients such as sulphites, with natural (e.g. plant based) preservatives offering similar functionalities. To meet producers' needs, Natural4Sure, advocator for high-quality wines, has developed a safe, natural alternative to sulphites; 4Sure, which can prevent oxidation, microbial growth and preserve colour in wines. In a future, 4Sure could also be applied to other food/beverage products containing sulphites as preservative. In 5 years from completion of the project, we expect to gain €12,3 million in cumulative profits, hire 32 new employees and achieve a ROI of €5,89 per euro invested in this project.
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
8181 NR HEERDE
Paesi Bassi
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.