CIPHER: Hip Hop Interpellation has completed its global mapping of hip hop knowledge flows through 1.) ethnographic research, 2.) data analytics techniques, and 3.) arts practice methods and has played a significant role in fostering the emergent discipline of hip hop studies. Its theory of "hip hop interpellation"--that hip hop spreads through its performance of personal knowledge and experience, emerging as an always already constituent part of local knowledge and practice--has created a new standard in hip hop studies. This generative call and response dynamic has provided a grounding thesis to track and network diverse data sets in otherwise disparate global contexts, from New York to Cork, Bangkok, Cape Town, Belo Horizonte, and beyond. Similarly, the project's "gem centered" "CIPHER method"--that tracks, translates, and networks these intertexts and archetypes across the global hip hop nation--will provide researchers with a "hiphopographic" methodological template for research into this global polyculture that is easily replicated in disparate contexts across the planet (see Rollefson, et al, Ethnomusicology 2023). This coupling of theory and method is integrated into the first-of-its-kind 3rdAI Hip Hop Research Engine ( https://globalcipher.org/3rdai/ ), which launched in May 2024 and is the recipient of an ERC Proof of Concept Award Seal of Excellence for further development and commercialization to fund CIPHER's community-engaged work in perpetuity.
The most remarkable—and unforeseen—achievement of the CIPHER project to date remains the national television broadcast of the community-engaged hip hop arts and knowledge project, “Ubuntu: Local is Global.” In lieu of fieldwork travel during the pandemic, the project emerged as a collaboration with local youth arts NGOs, The Kabin Studio and Cork Migrant Centre, to explore the "glocal" diversity of hip hop knowledge through performance, linking underresourced youth from Cork’s North Side with migrant youth from Africa, South Asia, and the Middle East. National broadcaster RTÉ documented the discussion and rehearsal sessions and broadcast an edited version of the final live public performance, which included original rapping, spoken word, hip hop music and DJing, visual arts, and hip hop dance that explored the theme of Ubuntu—a Zulu word meaning “humanity”—or more specifically: “I am because we are.”
Watch it at:
https://www.youtube.com/watch?v=nEV_IgorLaY&ab_channel=IrishUniversitiesAssociation(odnośnik otworzy się w nowym oknie)CIPHER has set a new standard for hip hop studies through theory and methods -- and with its focus on community engagement, arts practice research, networking, conferencing, media engagement, its public-facing website (
https://globalcipher.org/(odnośnik otworzy się w nowym oknie)) and publications--including its field-leading Diamond OA journal, Global Hip Hop Studies (
https://intellectdiscover.com/content/journals/ghhs(odnośnik otworzy się w nowym oknie)).